# Jim Donohue > Sr. Product Designer, UX/UI Design, Design Systems Location: Petaluma, California, United States Profile: https://flows.cv/jimdonohue Innovative Product and UI Designer with over 10 years of expertise in financial services, technology, and highly regulated industries. Adept at crafting user-centric experiences, driving design system evolution, and integrating human-centered design principles for scalable solutions. Core Skills & Expertise • Design systems — Demonstrated expertise in developing and maintaining design systems at scale • Agile Development — Developed design solutions in an agile environment, fostering progressive user outcomes and driving continuous enhancement of product value • Human Centered Design — Leveraged empathy, thorough research, and curiosity to craft user experiences that resonate with user expectations and foster meaningful engagement ## Work Experience ### Product/UX/UI Designer @ Donohue Design Jan 2023 – Present • Delivered UX/UI design, product strategy, and website development services for a variety of clients across the San Francisco Bay Area ### Sr. Product Designer @ Wells Fargo Jan 2021 – Jan 2023 | San Francisco Bay Area • Product Designer for Wells Fargo's Pioneer Design System, implemented across 90+ applications within Wells Fargo's B2B segment • Redesigned 24 legacy components for the React framework, collaborating with technology, accessibility, content, and visual design, which resulted in a robust, scalable, and accessible user experience • Enhanced multiple design system components, achieving substantial gains in functionality, resulting in a more intuitive user experience • Directed exploratory research for new components, providing critical insights that shaped the team's strategic choices in advancing development projects • Conducted a comprehensive analysis of design system documentation and collaborated closely with the content team to implement significant updates, ensuring accuracy and relevancy ### Product Designer @ Wells Fargo Jan 2017 – Jan 2019 | San Francisco Bay Area • Product designer for growth and mortgage Agile teams — transitioning Wells Fargo legacy applications to Salesforce CRM (Customer Relationship Management) • Collaborated with product, technology, and strategy to demonstrate requisite functionality to the value stream leaders, and development teams via facilitation of workshops, illustrative journey maps, wireframes and prototypes • Lead design via understanding of user needs; performed primary research at mortgage call centers to determine potential additional features and functionality • Mentored junior UX team members, providing one-on-one coaching and feedback; on-boarded designers on standards and design systems ### Lead UX/UI Designer @ Deloitte Jan 2015 – Jan 2017 | San Francisco Bay Area • Led Bersin by Deloitte’s UX/UI redesign — delivering a minimum viable product (MVP) for the talent management and HR solutions website in just 8 months • Advocated for user needs through comprehensive UX research and translated insights into superior at scale designs. This approach led to a 15% increase in subscriptions and a 35% jump in memberships over two years • Created responsive, mobile-first UI components and a style guide — integrating them into Bersin’s reusable design system for consistent standards and branding ### UX/UI Designer @ Wells Fargo Jan 2013 – Jan 2015 | San Francisco Bay Area • Advanced the Pioneer design system by fostering its adoption, improving the user experience and design cohesion for developers across platforms • Collaborated with UX designers, developers, accessibility specialists, and content strategists to seamlessly integrate Pioneer brand aesthetics into wireframe components • Ensured developed components met established visual standards through validation and refinement • Analyzed components and documented specifications, to streamline developer access, which led to improved compliance and a more consistent user experience ### UX/UI Designer @ Intel Security Jan 2013 – Jan 2013 | Santa Clara, CA • Optimized McAfee’s design system and vendor style guide by incorporating downloadable assets, including landing page templates, to improve collaboration with external vendors • Designed user interfaces informed by research insights for web and mobile applications • Documented McAfee UI patterns and brand standards ### UX/UI Designer @ Esurance Jan 2012 – Jan 2013 | San Francisco Bay Area • Partnered with UX and product teams to design motorcycle insurance quote flow • Created wireframes, mock-ups, specifications and style guide ### UX/UI Designer @ Home Value Protection Insurance Jan 2012 – Jan 2012 | San Francisco Bay Area • Worked closely with executive team and independent insurance agents • Designed and maintained web pages, SEO landing pages, iconography and style guide • Brand management – continued to evolve the brand, implementation and compliance across multiple departments ### Interaction Designer, Visual Designer @ SAP SuccessFactors Jan 2009 – Jan 2012 | San Francisco Bay Area • Created 60+ email and landing page designs to promote new product features and launches • Email design & coding. A/B split and inbox/spam filter testing ### Interaction Designer, Visual Designer @ Tech startups (Bababoo, Dexterra, Jabbit, Promethyan, Prelert, Rivermuse, Nuvoti) Jan 2007 – Jan 2012 | San Francisco Bay Area • Created the visual identity and branding for several hi-tech startups • Application/website design – user interface sketches, wireframes, mockups and HTML prototypes ### Interaction Designer, Visual Designer @ Apple Jan 2007 – Jan 2007 | San Francisco Bay Area • Highly creative brand-driven email campaigns promoting iPod, iMac and iTunes back to school promotions ## Education ### IxDF - The Interaction Design Foundation Jan 2025 ### Bachelor of Arts - BA in Graphic Design, Printing & Technology Dublin Institute of Technology, Ireland Jan 1987 – Jan 1991 ### Telecommunications Engineering City and Guilds of London, UK Jan 1983 – Jan 1986 ### Terenure College, Dublin Ireland Jan 1972 – Jan 1980 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/jimdonohue - Website: donohueux.com --- Source: https://flows.cv/jimdonohue JSON Resume: https://flows.cv/jimdonohue/resume.json Last updated: 2026-04-07