# Jimmy Hsu

> Product Designer at Xbox

Location: Seattle, Washington, United States
Profile: https://flows.cv/jimmyhsu

Product designer with 5 years of experience driving end-to-end UX for consumer entertainment and gaming products. I have expertise in designing products and systems that scale across all kinds of devices (Mobile, Web, Desktop, TV) and I have a passion in growth design with emphasis on experimentation, user research, and rapid iteration.

## Work Experience
### Product Designer | Xbox Ecosystem foundations + AI Content discovery @ Microsoft
Jan 2025 – Present
Bridging product and design systems to help scale Xbox across every screen. I'm also working on content discovery experiences for Cloud Gaming Home, Gallery, and Search. Helping players find their next favorite game.

- Plan picker updates to support new SKUs
- Xbox Cloud Gaming App rebuild

### Product Designer | Xbox Cloud Gaming Growth @ Microsoft
Jan 2023 – Jan 2025 | Seattle, WA
Design lead for the Xbox Cloud Gaming app launch on...

Samsung TV
LG TV
Meta Quest
Amazon Fire TV
LG automotive

- 50+ Million supported devices
- 500K+ active players
- Multi $MM revenue growth

Related work:
- Priority queue access upsell
- Guide UI Refresh
- In-app language / region selector
- Stream your owned games
- Landing page experimentation
- Controller pairing flows
- Network quality indicators
- Pre-game system check

### Product Designer | Xbox Community @ Microsoft
Jan 2020 – Jan 2023 | Greater Seattle Area
Selected works.

Designed the Xbox and Discord Integration feature which hosted 2.5M+ monthly active users within the first 6 months of launch.
• Xbox Mobile App / Console - Discord Voice Integration

Led overall design strategy and execution of Xbox's Media Strategy that resulted in 2 features shipping globally; Increasing total number of posts by +68% year over year (YOY), increased total engagement by 20% YOY, and +46% engagement amongst unique users in the first month of launch
• Xbox Mobile App / Web - Watch & Play
• Xbox Mobile App - Clip Editor

Designed and shipped achievements feature for the Xbox Mobile App resulting in a $12M increase in revenue.
• Xbox Mobile App - Achievements

### Product Designer | Native Apps @ FightPandemics
Jan 2020 – Jan 2020 | Remote
FightPandemics was created to make it easier for individuals, communities, and organizations to connect, exchange information they need and to coordinate responses in a more effective way, preparing society better for future pandemics.

• Updated the MVP design with UX improvements while collaborating with global design, engineering, and product teams.
• Led and documented design explorations which supported design leads which sped up how quickly the team was able to push out iterations.

### Product Design Intern | Xbox @ Microsoft
Jan 2019 – Jan 2019 | Greater Seattle Area
• Shipped a new game developer onboarding experience for Azure PlayFab. A full-stack live-game operations platform that helps studios of all sizes more effectively build, launch, and operate their games post-launch.
• Designed interfaces in Sketch and Abstract and helped build foundation elements for the design system.
• Worked cross-functionally with partner teams and promoted work transparency to get stakeholder buy-in.

### Product Design Intern | Garage & Visual Studio @ Microsoft
Jan 2019 – Jan 2019 | Vancouver, Canada Area
• Designed and developed Microsoft Web Template Studio. A Visual Studio Code extension that helps developers quickly build scaffolding for their full stack web projects.
• Project was demo'd at the Microsoft Build conference and was well received amongst industry professionals.
• Achieved over 120,000 downloads and 1700 Stars on Github within the first year of launch.
• Crafted UX flows, created mockups and worked cross-functionally to finish implementation.

### User Experience Design Intern | Mobile Solutions @ BlackBerry
Jan 2018 – Jan 2018 | Mississauga, Ontario, Canada
• Helped build a new consistent and scalable design system that is currently being used by all BlackBerry Hub+ apps.
• Assisted senior designers following a user-centered design process from research and discovery all the way to implementation.
• Wrote design documentation to communicate ideas and proposals to cross-functional partners.

### Design Intern | Creative Advertising @ UltraSuperNew K.K.
Jan 2017 – Jan 2018 | Tokyo, Japan
Experience Design, Graphic Design, Video Editing and Art Direction Projects:
• Beats By Dre - Above the Noise (Ft. DJ Snake)
• Beats By Dre - Studio 3 Wireless Launch (Ft. MC Mamushi)
• PayPal - Japan Instagram Launch
• Adobe - Max Challenge Japan
• Tag Heuer - PressurePK
• Audi - A8 Launch Japan
• UltraSuperNew - Gallery Site
• The Netherlands Board of Tourism & Conventions - Touring Holland with Van Gogh
• MyTenTen - TenTen Vending App


## Education
### Interactive Art and Technology in Design
Simon Fraser University
Jan 2012 – Jan 2020


## Contact & Social
- LinkedIn: https://linkedin.com/in/jimmy-hsu-650b7bbb
- Portfolio: https://www.jimmyhsu.ca

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Source: https://flows.cv/jimmyhsu
JSON Resume: https://flows.cv/jimmyhsu/resume.json
Last updated: 2026-03-30