# Jim Reed > Product Design & Strategy. I simplify complex data workflows through intuitive, AI-powered UX and smart data visualization. Location: San Francisco, California, United States Profile: https://flows.cv/jimreed I'm creative, strategic, and I thrive in product-driven environments. I've successfully led and launched numerous enterprise and consumer apps and digital programs. As a hands-on User Experience Designer, I strive to understand user needs and balance these needs appropriately with business goals. As a Product Manager, I guide stakeholders and cross-functional team members toward a shared understanding of the product direction. My user-centered design process includes user research, persona development, competitive analysis, content strategy, information architecture, user flows, storyboards, wireframes, mockups, prototypes, user testing, and constant iteration to improve the design. I am a good mentor, and very comfortable collaborating with product management, engineering, and data science teams, and of course fellow UX professionals. I can move fast to rapidly articulate ideas for partners and stakeholders, and I am good at convincing engineering partners to consider good design implementation as a measure of quality. Expertise: user experience design system thinking creative direction product strategy interaction design art direction product management visual design enterprise mobile video production animation rapid prototyping usability testing ## Work Experience ### Product Designer @ LinkedIn Jan 2025 – Present | San Francisco, California, United States • Support product development teams with UX design for observability products used by 10,000 engineers and employees. • Establish design principles and guidelines for leveraging LLMs for product features, mockups, and prototypes. • Rapid design iteration of interactive prototypes and data visualization, responsible for interaction and visual design. ### Senior Staff Interaction Designer @ Illumina Jan 2020 – Jan 2025 | San Francisco Bay Area • Defined UX strategy for multiple cloud-based genomics and proteomics applications, with a focus on developer and data scientist experiences for disease research and drug development. • Conducted market analysis, competitive research, and user interviews to uncover insights and refine design strategies based on user needs and industry trends. • Partnered closely with executive leaders, product managers, engineers, scientists, and researchers to align design efforts with business goals and technical feasibility. • Created data visualization frameworks across multiple products, establishing a consistent, intuitive, and scalable approach for translating complex datasets into actionable insights. • Established a culture of prototyping-first design to quickly validate hypotheses, mentoring teams on Figma, interactive mockups, and rapid user testing. • Advocated for design system adoption and brand consistency, and created compelling storytelling materials to align stakeholders on vision and strategy. ### Principal User Experience Designer @ Informatica Jan 2018 – Jan 2020 | San Francisco Bay Area • Led the end-to-end design process for AI-powered cloud-based data integration products, enhancing usability for enterprise data pipeline management and data visualization for operational monitoring. • Partnered with data scientists and AI researchers to create predictive UX patterns for AI-driven automation features, streamlining data preparation workflows. • Worked with customers and product managers to define product requirements, ensuring AI- enhanced user interactions aligned with real-world use cases. • Conducted in-depth user research through usability testing, interviews, and data analysis to drive design decisions for machine learning-assisted workflows. • Collaborated with cross-functional teams to drive alignment on product vision and execution. ### Senior Staff UX Visual Designer @ GE HealthCare Jan 2018 – Jan 2018 | San Francisco Bay Area • Spearheaded the creation of a comprehensive design system for medical imaging and healthcare applications, ensuring design consistency at scale. • Engaged with cross-functional product teams and engineers within a fast-paced, agile development environment to align an evolving design language with business priorities. • Designed detailed prototypes and specifications to guide software development teams in delivering seamless user experiences. ### Senior Staff UX Interaction Designer @ GE Digital Jan 2014 – Jan 2018 | San Francisco Bay Area • Designed and delivered enterprise cloud products for GE's software platform for industrial equipment, specializing in products for machine learning and big data. • Led design solutions based on user insights and business needs, driving measurable business outcomes through UX strategy. • Partnered with executive leadership, product managers, engineers, and researchers to shape future product directions and user-centered design principles. • Mentored UX designers, guiding design best practices, usability principles, and career growth. ### User Experience Design Lead @ Freelance Software Design Jan 2012 – Jan 2014 | San Francisco Bay Area • Partnered with leading tech companies, including GE, AtHoc, and Yodlee, to design and strategize digital experiences across across web, mobile, and marketing platforms. • Designed responsive, mobile-first experiences to support seamless user access across platforms, and collaborated with product teams to create scalable UX solutions. ### Creative Director @ Traction Jan 2005 – Jan 2012 | San Francisco, California, United States • Led multidisciplinary design teams in UX and digital design for high-profile clients including Adobe, Bank of America, TurboTax, Walmart, Mint, and Shutterfly. • Developed design strategies that aligned user needs with business objectives, resulting in impactful and profitable outcomes. • Presented strategic recommendations and design concepts to executive stakeholders and cross-functional teams. ### Creative Director @ 8 Speed Multimedia Jan 2001 – Jan 2005 | San Francisco, California, United States Founded and led a successful multimedia studio delivering high-impact digital solutions for clients including SAP, Brookstone, Visa, DHL, Siemens Medical Solutions, and Western Union. Oversaw creative direction, client relationships, and project execution across interactive media, web, and video. ### Senior Designer @ iXL Interactive Agency Jan 2000 – Jan 2001 | San Francisco, California, United States Led cross-functional teams in the design and delivery of immersive online experiences and digital advertising campaigns for Virgin Atlantic Airways, focusing on brand storytelling and user engagement. ### Senior Designer @ Organic Jan 1999 – Jan 2000 | San Francisco, California, United States Directed design efforts for large-scale e-commerce platforms such as Macys.com and Textbooks.com. Collaborated closely with UX, engineering, and client stakeholders to enhance usability, aesthetics, and performance. ## Education ### Master of Fine Arts - MFA in Theatre and Cinema Southern Illinois University, Carbondale ### Bachelor of Arts - BA in English and Creative Writing Southern Illinois University, Carbondale ## Contact & Social - LinkedIn: https://linkedin.com/in/jimreed - Portfolio: http://www.jimreed.net --- Source: https://flows.cv/jimreed JSON Resume: https://flows.cv/jimreed/resume.json Last updated: 2026-04-13