# Jina Seong > Staff Product Designer, Meta Image Gen AI Monetization Location: Menlo Park, California, United States Profile: https://flows.cv/jina Jina is a Staff Product Designer at Meta, where she works on the AI image generation to help advertisers create effective ad images. She has over 13 years of experience in creating varied products such as automated ad creative, super app, social media, dating, and cloud services for both small and large volume of users. She is passionate about creating products that enrich people's lives with a thoughtful user experience. She believes in the power of collaboration and has worked in different countries, such as Korea, Singapore, and the UK. ## Work Experience ### Lead Product Designer - Gen AI Ad Creative @ Meta Jan 2024 – Present | Menlo Park, California, United States I lead the vision and strategy for Ads image generation, especially creating AI-powered images that integrate key message and brand assets with compelling aesthetics and effective communication. My work ensures that each generated ad delivers the advertiser's key message to the intended audience with high visual quality. I drive the evolution of Meta’s image generation models by: - Enhancing model to tackle real advertiser and consumer pain points - Collaborating with senior XFN to make strategic decisions that shape the future of AI-generated creatives - Improving output quality by training model with visual design principle and performance based insights In addition, I've been working on advertiser workflows - Partnering closely with XFN to refine advertiser workflows, ensuring GenAI-powered image composition features are intuitive, efficient, and effective Through this cross-functional collaboration, I’m helping redefine how advertisers create, customize, and scale ad creatives in a GenAI-driven world. ### Lead Product Designer - Ads & Business Product @ Meta Jan 2022 – Jan 2024 | London, England, United Kingdom Enhance automated solutions for advertiser’s ad creative ### Senior Product Designer @ Meta Jan 2021 – Jan 2022 | London Area, United Kingdom ### Lead Product Designer - Grab Express @ Grab Jan 2020 – Jan 2021 | Singapore ### Lead Product Designer - Grab App Home Screen @ Grab Jan 2020 – Jan 2020 | Singapore Lead Grab app home screen. ### Senior Product Designer @ Grab Jan 2018 – Jan 2020 | Singapore Grab is Southeast Asia’s leading ride-hailing platform. We solve critical transportation challenges and make transport freedom a reality for 620 million people across the region. We are hiring and have several opportunities in engineering, product, design and more. ### Design Lead, Co-founder @ Cuppa Jan 2017 – Jan 2018 | Korea ∙Created a dating app from end to end UX flow and UI spec. ∙Took initiative design sprint to come up with user needs, problems and ideas. ### Senior UI/UX Designer @ Kakao Corp Jan 2013 – Jan 2017 | Korea ∙Created intuitive and engaging user experiences for a social media app, a photo album app & an Android launcher app. ∙Created user scenarios, user flow & prototypes from the concept stage to the launching of the service with respect to the social media application. ∙Designed the brand assets, brand goods and the marketing web pages. ∙Used Framer, Flinto, Invision, and Pixate as design tools and taught colleagues how to use them through seminars. ∙Collaborated with product manager & engineers through Agile, Scrum & Lean strategy management processes. ∙Analysed user behaviour and applied design solutions. ### Mobile / Web UI Designer @ NAVER Corp Jan 2011 – Jan 2013 | Korea ∙Created the redesign of various services including cloud, calendar, messenger, social media, Android launcher. ∙Produced high-quality user interfaces and visual designs. ∙Designed new features in Naver Cloud, a cloud service for multidevices as App, Web & PC. ∙Increased the number of Naver Cloud users by 214%. ### UI/UX Design Internship @ NAVER Corp Jan 2010 – Jan 2010 | Korea ∙Obtained an internship from User Experience Design Practicum. Won a Passion of People prize. Created and presented a redesign of cloud service. ## Contact & Social - LinkedIn: https://linkedin.com/in/trianglesjina - Website: https://www.behance.net/gallery/49001867/SSUP-Social-Media-app-Design --- Source: https://flows.cv/jina JSON Resume: https://flows.cv/jina/resume.json Last updated: 2026-02-23