# 🖤 Jina A. > Principal Product Designer | Design Systems Advocate | Keynote Speaker | Conference Organizer/Founder | Author Location: San Francisco, California, United States Profile: https://flows.cv/jinaa I’m a designer, developer, and community advocate. I enjoy crafting UI with visual design precision and developing in HTML/CSS (preferably with Sass). I love all things design systems, style guides, and pattern/component/UI libraries). I also spend time building engaging communities both online and in real life; I founded Clarity (ClarityConf.com), the premier design systems community conference, and I've organized meet ups (SF Design Systems Coalition and The Mixin SF). I run the Design Systems Slack. And I’m a published author (Design Systems Handbook, Fancy Form Design, The Art & Science of CSS). And I've been public speaker since 2007. ## Work Experience ### Principal Product Designer @ Microsoft Jan 2024 – Present | San Francisco, California, United States Microsoft Teams Visual Systems & Craft. Using Fluent Design System to integrate generative AI across Microsoft products and redefine how humans interact with software. ### Design Systems Conference Founder @ Clarity: A design systems community conference Jan 2014 – Present | San Francisco Bay Area Organizing the first indie design systems community conference, which has taken place in San Francisco, New York, New Orleans, and online. ### Freelance Designer & Advocate @ Design Systems Coalition, LLC Jan 2000 – Present | San Francisco, California Consulted, coached, or provided workshops for various design system teams at companies including Amazon, Blend, Cardstack, Deloitte, Delta, IBM, Justworks, Mass.gov, Panasonic, Pfizer, Spotify, Upwork, W3C Web Accessibility Initiative, Webflow, etc. Some projects were in collaboration with Deloitte, Superfriendly, Nine Labs, Group of Humans, Josh Silverman, and Vineet Thapar. ### Design/Developer Relations Manager, Material Design Advocacy @ Google Jan 2022 – Jan 2023 | San Francisco, California, United States Managed a global team of design and developer advocates focused on educating and supporting both the internal and external design and developer community using Google’s Material Design, their tooling, and Google fonts. ### Product Design Manager, Design Systems @ Asana Jan 2020 – Jan 2022 | San Francisco, California, United States Grew a team from 2 designers to 5 across Design Systems, Accessibility, Visual Design, and Mobile Foundations — within a year. Leading a team that has focused on shipping user-facing features, including dark mode, start times, wayfinding, messaging, accessibility, and more. Elevating internal processes by establishing design tokens and improving crit rotations. Leading Asana Design Quality definition and rubric. Presenting to the external community. ### Senior Design Systems Lead & Product Manager @ Amazon Web Services (AWS) Jan 2017 – Jan 2018 | San Francisco Bay Area Starting as a contract designer and then moving to full-time, I led and product-managed the design systems and operations for AWS’s Honeycode, a no-code app builder. Responsibilities included documentation, providing creative, interaction, and visual design direction, frontend development, and working with engineers on UI code best practices, accessibility, design tooling distribution, and more. ### Lead Designer, Design Systems @ Salesforce Jan 2016 – Jan 2017 | San Francisco, California Taking on a larger role as Lead Designer, I led the information architecture, design, and development for the design system. I also partnered with other designers to adopt the system. I continued evangelism efforts internally and externally. ### Senior Designer, Design Systems @ Salesforce Jan 2014 – Jan 2015 | San Francisco, California Moved to the core team to work on design systems across various products. Worked closely with other product designers to standardize and document the design language and specifications for mobile and web application designs. Helped invent design tokens, which became adopted by the industry as a best practice for scaling design in a system. Pitched the design system to engineering and design leadership stakeholders and got buy-in. With the Lightning Design System funded and a team formalized, I received a title change to clarify my role. I conducted design systems work (which included UX design, visual design, front-end development, and documentation). I drafted the team vision and charter and worked closely with our team’s people manager on planning and presenting our goals to the organization. Also led the UX organization’s evangelism and outreach efforts, including being the Editor-in-chief for the team blog, the admin for the social media accounts, organizer of various meet-ups and conference sponsorships, writing, speaking, and coaching both internal and external people on best practices using the design system. ### Product Designer, Do.com @ Salesforce Jan 2012 – Jan 2014 | San Francisco, California On a small design team of 3, I worked on a product called Do which was a social productivity product. Because we were a small team, I was product designer, marketing designer, and web developer. I led the Android app design. I also created the style guide for the marketing website and web application, as well as guided the engineering team on CSS best practices. Additionally, I led some of the design features for the iPhone application. Prior to hiring a marketing designer, I took on those projects which included our assets for the app/play stores, social media channels, and microsites for our marketing videos. This product, owned by Salesforce, was sunset in 2014. The domain name was sold, so the Do that exists today is not the same product. ### Designer @ GitHub Jan 2011 – Jan 2011 | San Francisco, Californa Design and frontend development. I designed screens for pricing and sign-up flows and the mobile app. I also supported internal design needs such as graphic design for Dodgeball uniforms and a company party invitation. I was the first woman in a product-focused role at the company. ### User Experience Designer @ Engine Yard Jan 2010 – Jan 2011 | San Francisco, California I led the in-house user experience design, visual design, and frontend Sass development for the AppCloud experience. I developed a coded living style during the early days of this practice. ### Interaction Designer @ Crush & Lovely Jan 2009 – Jan 2010 | New York, New York, United States I provided design and front-end web development for various company products and client projects, including the ABC Nightline iPad and Twitter-stream microsite, the Disney iPhone app, 50 People One Question, and more. ### Visual Interaction Designer @ Apple Jan 2008 – Jan 2009 | Cupertino, California I produced visual and interaction designs in-house for various features for the online shopping experience. This included the Mac configurator, the Cart and Checkout experience, the Sign In/Create Account flows, the iPhone purchase with mobile carrier sign-up flows, education landing pages, and more. I also designed and documented a style guide for the team. ### Frontend UI Developer @ Apple Jan 2007 – Jan 2008 | Cupertino, California I led the CSS architecture in-house for the remodel project, moving the entire online experience to web standards. I also maintained and documented front-end best practices in a style guide. ### Interactive Designer @ creative inferno Jan 2006 – Jan 2007 | Memphis, Tennessee Interactive web designer and frontend web developer for clients including NuVasive, Medtronic, FedEx, Posh Pattern, and more. ### Design Contractor @ Rocket Science Design Jan 2005 – Jan 2006 | Memphis, Tennessee Part-time web designer/developer for websites, business cards, and other printed materials for clients, including Emerge Memphis, Germantown Day Spa, etc. ### Graphic Designer @ Wurzburg Jan 2005 – Jan 2005 | Memphis, Tennessee In-house designer and developer for brochures, branded merchandise and gifts, company newsletter, stationery, large-scale graphics for trade show booths, company vehicles, and the intranet website. ### Graphic Design Intern @ Isys Technology Jan 2004 – Jan 2004 | Memphis, Tennessee Design and development for various clients, including Lausanne Collegiate School and Memphis Area Transit Authority. ### Interactive Design Intern @ ODEN: B2B Marketing Agency Jan 2004 – Jan 2004 | Memphis, Tennessee Provided design and front-end development for client projects for a leading Memphis agency. This included creating style guides documenting design and code. Clients included the American Contract Bridge League, FedEx, International Paper, Anita Kerr, etc. ### Girls, Inc. Summer Digital Art Instructor @ Memphis Brooks Museum of Art Jan 2003 – Jan 2003 | Memphis, Tennessee, United States Taught Adobe Photoshop and digital art concepts to inner-city girls in two age groups: 12–14 and 15–18. ### Work Study Student @ Memphis College of Art Jan 2001 – Jan 2003 | Memphis, Tennessee, United States Supported tuition and living expenses through work studies, including reception/administration, computer lab technician, and web development tutor for students. ## Education ### Master of Fine Arts (pursuing) in Web Design & New Media Academy of Art University ### Bachelor of Fine Arts - BFA in Computer Arts & Graphic Design Memphis College of Art ### Summer Study Program in Book Arts & Italian Language Santa Reparata International School of Art (SRISA) ## Contact & Social - LinkedIn: https://linkedin.com/in/sushiandrobots - Portfolio: https://www.jina.me - Portfolio: https://www.design.systems --- Source: https://flows.cv/jinaa JSON Resume: https://flows.cv/jinaa/resume.json Last updated: 2026-04-13