# Jina Wu

> Staff Product Designer | Strategy + Research + Design

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/jinawu

Aesthetically tuned UX Design Lead with 15+ years in enterprise UX and 5+ years in leadership, specializing in AI-driven design, design systems, and user-centered experiences. Expert in simplifying complex workflows into scalable solutions while ensuring visually cohesive and intuitive designs. Passionate about aligning business goals with user needs through cross-functional collaboration.

## Work Experience
### Staff Product Designer @ Intuit
Jan 2025 – Present

### Senior User Experience Designer @ Workday
Jan 2020 – Jan 2025 | Santa Clara, California, United States
As a Senior User Experience Designer at Workday, I spearheaded UX design for six enterprise products, enhancing user satisfaction and streamlining workflows.

• Led UX for multiple enterprise products, optimizing workflows and reducing friction points.
• Designed end-to-end user journeys, wireframes, and prototypes for seamless collaboration.
• Mentored designers to foster design excellence and growth, driving positive customer feedback.

### Senior Staff UX Designer @ Avitas Systems, a Baker Hughes venture (acquired from General Electric)
Jan 2017 – Jan 2020 | San Ramon, California
• Designed and developed an AI-powered inspection platform, enhancing asset monitoring capabilities.
• Led user research, conducting customer interviews to inform design decisions and improve product adoption.
• Created prototypes, wireframes, and user journey maps to streamline complex workflows.
• Collaborated with cross-functional teams, including engineers, data scientists, and product managers, to ensure scalability and usability across industries.

### Staff Designer @ GE
Jan 2015 – Jan 2017 | San Ramon, California, United States
• Led UX for a data-driven Oil & Gas platform, transforming analytics into actionable insights.
• Created intuitive data visualizations to simplify complex industry data and support real-time decision-making.
• Built reusable design components to enhance consistency and streamline efficiency across the platform.

### Senior Manager/Art Director @ Cisco
Jan 2014 – Jan 2015 | San Jose, California, United States
• Led UX initiatives for a cloud-based network management platform, driving a design refresh and establishing new standards aligned with the corporate brand.
• Managed a UX team, fostering collaboration and ensuring company-wide adoption of updated design style guide.
• Partnered with an external agency to develop and implement a comprehensive design style guide within a tight timeline.

### Visual Design Manager, User Experience @ Cisco
Jan 2009 – Jan 2014
• Led the design and launch of a cloud-based platform, enhancing consistency and improving deployment speed.
• Partnered with engineering to modernize the system, implementing a CSS-driven UI, reducing icon assets, and significantly boosting performance.
• Developed a comprehensive component library, data visualizations, and page templates to streamline design scalability.
• Fostered a collaborative design culture by leading feedback sessions, increasing platform awareness and company-wide adoption.

### Technical Leader @ Cisco
Jan 2010 – Jan 2010 | San Jose, California, United States
• Built and mentored a team of visual designers, fostering professional growth and expertise.
• Developed and implemented a visual design system, ensuring consistency and scalability across products.
• Collaborated with engineering to modernize a legacy application, enhancing brand cohesion and user experience.

### Visual design consultant @ PowerReviews
Jan 2008 – Jan 2010 | San Francisco, California, United States

### Independent Contractor @ Chevron & Cisco
Jan 2007 – Jan 2008

### Director, Design @ SAP
Jan 2007 – Jan 2007 | Palo Alto, California, United States

### Principal Visual Design Lead @ Oracle
Jan 2005 – Jan 2007 | Redwood City, California, United States

### Senior Interaction Designer @ Oracle
Jan 2003 – Jan 2005

### Visual Designer @ Peoplesoft
Jan 2000 – Jan 2003 | Pleasanton, California, United States


## Education
### Bachelor of Science - BS in Graphic Design
San José State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/jina-wu-289694

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Source: https://flows.cv/jinawu
JSON Resume: https://flows.cv/jinawu/resume.json
Last updated: 2026-03-30