• Lead the design of key features of desktop, admin, and mobile apps through the end-to-end design process and stakeholders alignment, driving user engagement and increase in daily active users. Drive design decisions through user research findings to meet business goals

• Initiate and lead the evolution of the new weever gaming design system. Collaborate closely with engineering to build robust, polished components. Define and own the design system change process and create a cultural shift in how designers collectively contribute to a design system for maintenance

• Integrated qualitative feedback from gamers, gaming companies, and business requirements to pivot ongoing product experience iterations which enhanced the business value proposition of the product to a large extent

• Lead the weekly design critiques in the design team, cultivating collaboration and feedback culture

• Led the design of brand-new Mobile App, Fambase, from 0 to 1 regarding group chatting and live streaming experience, helping video creators connect with their viewers/followers and leading to 50k+ active users since launch

• Collaborated closely with product and marketing team to brainstorm concepts and define product features for Fambase that address user, business and branding requirements to deliver the app in tight deadlines

• End to end designed for web-based K-12 educational app and shipped different features and improvement successfully, e.g. incentive system and printables redesign while working closely with curriculum and product designers, product managers, and on-site and remote engineers

• Initiated user research to understand flows and pain-points via interview and workshop at the early stage, collaborated with the users to get feedback on concepts, and validated designs by making a prototype and conducting usability tests

• Partnered with the marketing team to redesign and optimize the new pricing and request demo pages, email nurture, and email flows for enhancing the conversation rate

• Contributed new UI and interaction components to the teacher’s onboarding feature improvement and middle school students app and demo the fully functional prototype

• Proposed different new design tools, e.g. Figma and Dropmark,

to optimize the daily design process and improved the design style guide and components library by combining and refining current and new components, and defining missing styles of multiple states for any UI component