Streamline Sales Exp:

Strategized CPQ: Translated executive vision into actionable strategies through visual storytelling, unifying initiatives with shared personas for guided selling. Championed an aspirational roadmap that redefined and revolutionized pre-existing workflows.

Launched Sales Proposal Tool: Delivered the proposals platform within a year, securing cross-organizational buy-in. Helped close a $390K deal in the first month, with the microsite-collaborative vision laying the foundation for future sales enablement products. Patent honored for this work

Leadership & Mentorship: Built and led the design team, mentoring new designers, promoting design thinking, and championing UX alongside delivering exceptional design work.

Optimized Pricing Strategies: Analyzed win/loss probabilities and competitive conditions to optimize product pricing, earning 2nd place in a Hackathon.

AI Integration: Integrated AI into internal systems like Seismic, enabling contextual inquiry responses and advanced summarization, earning 1st place in a Hackathon.

Pure1 – Product Design Lead

Drove $5M pipeline revenue within 3 months of launch through proactive recommendations, achieving a 4.7% click rate and contributing 1.4% to total revenue.

Designed the Pure Marketplace, enabling customer-initiated quoting and introducing transparent "as-a-service" pricing, recognized with an A’ Design Award.

Designed entire internal service platforms for the AfterSales Department, featured in vehicle diagnostics, fleet Management, OTA updates and vehicle monitoring.

Established a Sketch based design system and web-based pattern library to host design asset, communicate brand value and ensured design consistency across the board.

Supported the development of BYTON’s creative HMI model between touchscreen and SED under Unity3D opening up a ubiquitous approach for designers to test and validate new concepts.

Managed a team of 3 to support departmentwide design responsibilities.