San Francisco, California
• As the Squad Design Lead within the Tribe and Squad model, my primary role was to enhance the product experiences, particularly focused on streamlining the user onboarding and purchase/post-purchase journeys to create a more convenient and expedited checkout process across iOS, Android, Desktop, and mWeb platforms.
• Contributed significantly to the establishment of Rakuten's first design system, ensuring a consistent and user-friendly visual identity throughout our ecosystem.
• Designing components tailored to meet the specific needs of merchant partners, aiming to attract and onboard new customers effectively.
• Made data-driven design decisions and maintained daily collaboration with Product Managers, Engineers, QA teams, and PMOs to continually refine and optimize the user experience.
• Conceptualized and executed A/B tests to refine onboarding and engagement strategies, which played a vital role in acquiring and retaining new users.
• Conduction user research and usability tests with well-defined prototypes to reinsure design solutions.