# Jinjae Lee

> Design @Pigment | B2B | SaaS | AI

Location: London, England, United Kingdom
Profile: https://flows.cv/jinjae

I’m a Senior Product Designer with experience leading design teams across the SaaS, fintech, and automotive industries. I focus on solving complex problems through user-centered, innovative solutions. From building scalable platforms to developing next-gen systems, I’m passionate about creating impactful designs and fostering collaborative cultures. I'm always excited for new challenges and opportunities to push the boundaries of design.

## Work Experience
### Senior Product Designer @ Pigment
Jan 2024 – Present | London Area, United Kingdom

### Product Design Lead @ QuotaBook (YC W21)
Jan 2022 – Jan 2023
Leading the product design of Quotabook, an all-in-one equity management platform for startups and investors. Shaping the future of the product, also responsible for designing features such as cap table & ESOP management, CRM, design system, and platform features.

### Senior Product Designer @ flex
Jan 2021 – Jan 2022 | Seoul, South Korea
• Product designer of Payroll Squad
• Led product design of flex payroll 2.0, from 0 to 1
• Contributed to flex design system 2.0 by developing customized Framer interfaces

### Product Designer @ Hyundai Motor Company
Jan 2019 – Jan 2021 | Seoul, Korea
As a product designer on the infotainment UX team, 
• Created initial design concept, UX foundation, and UI components of the next-gen infotainment OS, ccNC (connected car Navigation Cockpit), for the future Hyundai and KIA vehicles
• Led product design of vehicle settings app, including ADAS, cluster, HUD, and other convenience features of Genesis infotainment platforms
• Participated in creating the standard drive mode UX for the future Hyundai/KIA/Genesis Vehicles
• Key Projects: Genesis GV70, G80, G90, KIA K8, Hyundai IONIQ 5, 6, Grandeur(GN7), etc

### Interaction Designer @ Above.se
Jan 2018 – Jan 2019 | Stockholm, Sweden
• Design interactions for digital/physical products and experiences
• Create digital/physical UX prototypes in Framer/Arduino/React/Javascript
• Conduct user research to find problems and define user insight
• Worked for Dell, Blueair, Electrolux, and Sandvik Coromant

### Digital Strategist @ INNOCEAN
Jan 2015 – Jan 2017 | 대한민국 서울 강남구
• Develop digital creative ideas and new digital business plans
• Educate colleagues around the use of technology
• Manage digital brand activation & virtual reality content production projects
• Develop prototype in the web, mobile and new technologies such as VR and AR


## Education
### Interactive Art Director in Design Lead
Hyper Island

### Bachelor’s Degree in Psychology, Business
Korea University

### German Language
Daewon Foreign Language High School


## Contact & Social
- LinkedIn: https://linkedin.com/in/jinbread
- Portfolio: https://jinjae.me

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Source: https://flows.cv/jinjae
JSON Resume: https://flows.cv/jinjae/resume.json
Last updated: 2026-03-31