Led a team of UX researchers and product designers shaping how athletes, coaches, and performance teams interact with AI-powered, real-time sports intelligence. Owned UX strategy across the platform, with a focus on turning complex AI insights into clear, actionable experiences that support fast, in-game decision-making.

• Led design for AI-driven workflows, ensuring predictive insights, recommendations, and live data were easy to understand.

• Designed and finalized the complete app user flow in 2 weeks, accelerating alignment across product, design, and engineering and unblocking development.

• Defined and shipped the end-to-end subscription lifecycle, including user flows and in-app messaging, ensuring compliance with App Store and Google Play policies.

• Launched the company website within one week of kickoff, establishing a credible brand presence to support investor conversations, partnerships, and app store reviews.

Owned UX and product design strategy for WerQ's Career Intelligence & Relationship Management (CIRM ) platform, an AI-powered system designed to help professionals manage job search, networking, and career growth.

• Co-created and designed agentic AI experiences, including Allie, a personal Chief Career Officer that proactively guides users through career decisions, relationship building, and skill development.

• Partnered closely with engineering and AI teams to design human-in-the-loop workflows, ensuring AI recommendations felt helpful, transparent, and trustworthy.

• Translated complex career data, signals, and AI outputs into simple, goal-oriented user experiences that support long-term planning and daily action.

• Established early UX foundations, interaction patterns, and product principles to scale AI capabilities without sacrificing usability or user trust.

• Lead UX designer for the eCommerce team, exceeding Oura Ring's 2022 and 2023 conversion lift goal of 10% by achieving over 19% through strategic design and A/B testing.

• Improved payment experience through quantitative data analysis, leading to Oura's US eCommerce share increasing from 7% to 12.5%.

• Reduced churn by improving Oura's subscription flow, achieving a credit card collection rate of over 97%.

• Led WCAG accessibility audits and implemented best practices to ensure inclusive and compliant digital experiences.

• Manage designs and collaborated with the marketing team to revamp Oura's website, which won a Webby Award (2023).

• Recipient of the Ubuntu Award, recognized by colleagues for demonstrating exceptional compassion and human virtues in the workplace.

• Designed and delivered user-centric experiences across mobile, desktop, and web platforms, enhancing user satisfaction and engagement.

• Executed comprehensive testing of mobile releases, ensuring alignment with internal standards and external specifications.