# Jinx M. > UX Lead | ex Oura Ring, Samsung, Yahoo!, Wells Fargo Location: San Francisco Bay Area, United States Profile: https://flows.cv/jinx Seasoned UX expert with over a decade of experience designing award-winning, intuitive digital experiences for startups and major tech companies like Google, Samsung, Yahoo!, Wells Fargo, and Oura. I specialize in UX research, meticulous UI design, and WCAG standards, ensuring projects consistently meet KPIs. Through rigorous testing, I transform ideas into seamless, accessible experiences that boost engagement and deliver results. Highlights: • Achieved a conversion lift exceeding 19% for Oura Ring in 2022 and 2023, leveraging strategic design and A/B testing to surpass the goal of 10% • Enhanced payment experience for Oura’s eCommerce, increasing share of US sales from 7% to 12.5% • Reduced churn by improving Oura’s subscription flow, achieving a credit card collection rate of over 97% • Redesigned and launched Oura’s website, which won a Webby Award in 2023 • Recipient of Oura’s Ubuntu Award, recognized by colleagues for demonstrating exceptional compassion and human virtues in the workplace. • Improved Samsung Music’s onboarding drop-off rate by more than 65% which also boosted long-term retention for users • Led the design of Samsung’s Music application, earning multiple design awards including the Webby Award for Best User Interface • Designed Revjet’s online ad management tool that earned the designation of “Leader” in The Forrester Wave for Creative Advertising Technologies • Lead UX/UI Designer for Yahoo’s mobile shopping, their 1st mobile experience that launched a record 1-month after kickoff • Lead UI designer for Google’s highly successful GoMobile Initiative platform • Lead designer for SpeedDate’s mobile app that became the #1 Dating App with 4 stars based on 1600+ ratings in iTunes • Designed all of SpeedDate’s online marketing initiatives that generated over 1 million member signups per month since launch • Produced SpeedDate’s first TV commercial campaign that achieved break-even on direct attribution within the third week ## Work Experience ### Head of UX @ sportFX.AI Jan 2025 – Present Led a team of UX researchers and product designers shaping how athletes, coaches, and performance teams interact with AI-powered, real-time sports intelligence. Owned UX strategy across the platform, with a focus on turning complex AI insights into clear, actionable experiences that support fast, in-game decision-making. • Led design for AI-driven workflows, ensuring predictive insights, recommendations, and live data were easy to understand. • Designed and finalized the complete app user flow in 2 weeks, accelerating alignment across product, design, and engineering and unblocking development. • Defined and shipped the end-to-end subscription lifecycle, including user flows and in-app messaging, ensuring compliance with App Store and Google Play policies. • Launched the company website within one week of kickoff, establishing a credible brand presence to support investor conversations, partnerships, and app store reviews. ### Director of UX / Co-Founder @ WerQ AI Jan 2024 – Present Owned UX and product design strategy for WerQ's Career Intelligence & Relationship Management (CIRM ) platform, an AI-powered system designed to help professionals manage job search, networking, and career growth. • Co-created and designed agentic AI experiences, including Allie, a personal Chief Career Officer that proactively guides users through career decisions, relationship building, and skill development. • Partnered closely with engineering and AI teams to design human-in-the-loop workflows, ensuring AI recommendations felt helpful, transparent, and trustworthy. • Translated complex career data, signals, and AI outputs into simple, goal-oriented user experiences that support long-term planning and daily action. • Established early UX foundations, interaction patterns, and product principles to scale AI capabilities without sacrificing usability or user trust. ### Senior UX Manager @ ŌURA Jan 2022 – Jan 2024 | San Francisco, CA • Lead UX designer for the eCommerce team, exceeding Oura Ring's 2022 and 2023 conversion lift goal of 10% by achieving over 19% through strategic design and A/B testing. • Improved payment experience through quantitative data analysis, leading to Oura's US eCommerce share increasing from 7% to 12.5%. • Reduced churn by improving Oura's subscription flow, achieving a credit card collection rate of over 97%. • Led WCAG accessibility audits and implemented best practices to ensure inclusive and compliant digital experiences. • Manage designs and collaborated with the marketing team to revamp Oura's website, which won a Webby Award (2023). • Recipient of the Ubuntu Award, recognized by colleagues for demonstrating exceptional compassion and human virtues in the workplace. ### Senior UX Designer @ ŌURA Jan 2020 – Jan 2022 | San Francisco, California, United States ### Senior Product Designer @ StructionSite Inc. Jan 2019 – Jan 2020 | Oakland, CA • Designed and delivered user-centric experiences across mobile, desktop, and web platforms, enhancing user satisfaction and engagement. • Executed comprehensive testing of mobile releases, ensuring alignment with internal standards and external specifications. ### Director of User Interface @ RevJet Jan 2013 – Jan 2019 | San Carlos, Ca • Designed Revjet’s SaaS-based online ad management tool, which was named a finalist in the “Best Testing & Personalization Platform” category at the Digiday Technology Awards, celebrating excellence in optimization, personalization, and testing platforms. • Led and mentored a team of UI designers, ensuring high-quality deliverables and fostering professional growth. ### Lead Customer Experience Designer @ Wells Fargo Jan 2013 – Jan 2013 | San Francisco, CA • Directed the design of wireframes, user flows, and interfaces for Wells Fargo's award-winning Corporate Electronic Office mobile app, delivering a seamless user experience. ### Lead User Experience Designer @ Samsung Electronics America Jan 2012 – Jan 2013 | Palo Alto, CA • Managed the design of Samsung's S4 Music application, earning multiple design awards, including the Webby Award for Best User Interface. • Optimized the mobile app's onboarding process, reducing drop-off rates by over 65% and significantly boosting long-term user retention. • Supervised and mentored a team of five senior-level UI and Interaction Designers, ensuring high standards of design excellence. ### Senior Interaction Designer @ Yahoo! Jan 2012 – Jan 2012 | Sunnyvale, CA • Served as the Lead Designer for Yahoo's first mobile site, successfully launching their online shopping website within a record-breaking one month after kickoff. • Utilized user research, process flows, personas, wireframing, information architecture, and strategic UX direction for a comprehensive site revamp. ### Senior User Interface Designer @ DudaMobile Jan 2012 – Jan 2012 | Palo Alto, CA • Designed the UI and managed user journeys to enhance user engagement for the successful launch of Google's GoMo (GoMobile) Initiative platform, which converts websites into mobile-optimized versions. ### Executive Producer @ FuelCels, Inc. Jan 2011 – Jan 2011 | United States / Manila, Philippines Produced the biggest soccer match in Philippine's history by arranging a friendly match with David Beckham and the 2011 MLS Champion LA Galaxy against the Philippine national team, the Azkals. Stadium tickets were sold out and the game was televised nationally and in the US. ### Senior Mobile UI Designer @ SpeedDate.com Jan 2010 – Jan 2011 | Millbrae, CA • Led the UI design for SpeedDate’s mobile app interface revamp, resulting in it becoming the #1 Dating App on iTunes with a 4-star rating from over 1,600 reviews. • Directed the design for all online marketing initiatives, including banner ads and landing pages, generating over a million member signups per month since the launch of the campaigns • Produced SpeedDate’s first TV commercial campaign, achieving break-even on direct attribution within the third week. ## Education ### BFA in Advertising and Marketing Academy of Art University ### Cambridge South Dorchester High School ### Colegio San Agustin ## Contact & Social - LinkedIn: https://linkedin.com/in/jinxmacabenta --- Source: https://flows.cv/jinx JSON Resume: https://flows.cv/jinx/resume.json Last updated: 2026-04-13