Improved vendor application process. Collaborated with researchers and FBO team to identify drop out spots and pain points. Redesigned a simplified application process that reduces form-filling time, improves form completion rate and increased overall satisfaction score.

Eventeny is a B2B2C event management tool for organizers and attendees. Spearheaded Guest Management feature from 0→1, optimizing logistics and integrating with tickets, maps, and schedules. Led usability testings, boosting design satisfaction by 7.1%. The feature supported 100K+ attendees and 300+ event organizers, resulting in 3.5% higher user retention.

Redesigned Event Page with new typography system, style guide, and components. Enhanced user experience, increased transaction opportunities, and increased site traffic by 6.5%.

Expanded design system by 12.3% over 6 months, reducing design-to-development time by 30% and improving cross-team consistency.

Delivered comprehensive driver’s delivering experience for Android platform. Collaborated with the founding team in an agile environment, established northstar UX, and created modular design components.

Led end-to-end mobile APP design that helps mothers' cesarean recovery process. Defined design system and shipped features such as progress checking and task reminder.

Joined research team for AI education products. Partnered with PM, UX, and BI to conduct 20+ phone interviews and 2 focus group studies. Analyzed with affinity mapping, identified 4 insights and drove 2 business strategies like adding new incentive features.