# Jisoo Shon > Product Designer @Visa | Design @Danceapply | B2C, Fintech, Commerce, Social Technologies Location: San Francisco Bay Area, United States Profile: https://flows.cv/jisooshon I’m a Senior Product Designer passionate about e-commerce, community, and social technologies—where design shapes how people connect, engage, and build meaningful experiences. I’ve always been curious about how technology can bring people closer, make things easier, and create real impact in everyday life. At Visa Innovation, I designed future-focused financial experiences, leading projects like Card Management, Digital Wallet, and Future Payments. Moving into startups, I took on 0-to-1 product challenges, building platforms across education, performing arts, and beyond. I love blending data with human insights to create products that not only work seamlessly but also feel intuitive and engaging. Now, I’m focused on redefining commerce and digital communities, designing for scale while keeping people at the heart of every interaction. ## Work Experience ### Staff Product Designer @ Visa Jan 2025 – Present | San Francisco, California, United States • Designing early-stage product experiences with the Solution Design and Deployment team, helping bring new innovations to market across digital, e-commerce, and identity. ### Product Designer @ Danceapply.com Jan 2024 – Present | Pittsburgh, Pennsylvania, United States • Redesigned the dancer’s experience with a new design system, landing page, and core Browse Audition flow, leading to a 15% increase in sign-ups. • Built a B2B SaaS tool streamlining audition management, from receiving applications to sending decisions, and introduced ad products like Featured Auditions, with plans to expand into competitions and university applications. ### Product/Content Designer @ Tale Tree Inc Jan 2024 – Jan 2024 | Palo Alto, California, United States • Led the design of a children’s creativity platform, fostering a better education culture and driving a 14% increase in basic plan conversions. • Developed 40+ engaging educational challenges for children aged 7-12, collaborating with 5+ educational experts to enhance virtual learning sessions. ### Lead Product Designer @ LifeOverflow (미세미세) Jan 2022 – Jan 2023 | Seoul, South Korea • Led design for B2C weather and air quality products, utilizing A/B testing and localization to boost user retention by 5% in the U.S. and 9% in Asia. • Developed key features, including AI-powered weather insights and Outfit Suggestions, increasing daily engagement. ### Senior UX Designer @ Visa Jan 2022 – Jan 2023 | London, England, United Kingdom • Provided UX design consultation to Visa’s partners, collaborating closely to scale user experiences across platforms with a focus on emerging payment technologies and commerce solutions. • Enhanced feature adoption through the agency design system adoption, streamlining collaboration process and reducing project time by 30%. ### UX Designer @ Visa Jan 2021 – Jan 2022 | San Francisco Bay Area • Collaborated with major clients, including Expedia, Alaska Airlines, and Bank of America, and cross-functional teams to develop digital payment and commerce experiences. • Alaska Airlines: Developed sustainability-driven concepts for Alaska Airlines, creating a seamless travel journey for eco-conscious travelers, boosting brand perception by 15%. • Bank of America: Developed the Enhanced Card Management feature, improving digital wallet control and reducing call volume. ### Graduate Teaching Assistant @ Carnegie Mellon University Jan 2020 – Jan 2021 | Pittsburgh, Pennsylvania, United States • TAed undergraduate and graduate mandatory courses; AI&Society, AI&Culture (Spring 2020), Futures II, The Long Now (Fall 2020), Design Research Methods (Spring 2021) • Provided students with academic support to devise a critical angle on technologies ### Robotics HRI Design Researcher @ Carnegie Mellon University Jan 2019 – Jan 2020 | Pittsburgh, Pennsylvania, United States • Explored an emerging field of Human-Robot Interaction and developed design strategies for social navigation and cognitive-level intelligence of robots • Redesigned a social robot’s interface based on users’ expectations and pain points ### UX Research Assistant @ Carnegie Mellon University Jan 2019 – Jan 2019 | Pittsburgh, Pennsylvania, United States • Sleep Ecologies Project (Philips Design): Researched methodologies to encourage people to understand and engage with their own sleep patterns and habits • Investigated how the quality of sleep affects feelings of well-being, stress, etc ### UX Designer @ Visa Jan 2020 – Jan 2020 | San Francisco Bay Area • Proposed future SMB product opportunities by utilizing Visa’s existing PYMT technologies • Collaborated with PMs, SWE, and UXRs to design and prototype advanced payment features within the Visa NFC Pay and Rakuten extension application ### Industrial Designer @ Hanssem Jan 2016 – Jan 2018 | Mapo-gu, Seoul, Korea • Innovated bathroom interior design, combining industrial design with digital UX through projects like IoT mirrors and Homeplanner software. • Awarded the Pin Up Design Award for the Scandi Black bathroom series. ### UX Researcher @ Seoul Design Foundation Jan 2016 – Jan 2016 | Dongdaemun-gu, Seoul, Korea • Developed user experience strategies and onsite program plans for Seoul Upcycling Plaza, enhancing public engagement. • Led design thinking workshops for the Citizen Design Research Group, and published an annual report. • Managed the Seoul Food Truck project, delivering a comprehensive action plan and creating cohesive visual branding. ## Education ### Master of Design in Design for Interactions Carnegie Mellon University Jan 2019 – Jan 2021 ### Bachelor of Science in Human Environment & Design Yonsei University Jan 2012 – Jan 2016 ### Academic Exchange in International Business and Marketing ESCE International Business School Jan 2014 – Jan 2014 ## Contact & Social - LinkedIn: https://linkedin.com/in/jisooshon - Website: https://jisooshon.xyz/ --- Source: https://flows.cv/jisooshon JSON Resume: https://flows.cv/jisooshon/resume.json Last updated: 2026-03-25