• Led design for a platform migration of domestic and international account-opening flows, improving client understanding of account status and optional approval-based features (e.g., options and margin trading).

• Led reorganization of the internal Figma component library, refining ROAR UX components and templates to support clean version control.

• Contributed to the Schwab Design System, improving clarity and consistency for domestic and international experiences (e.g., phone, date, and currency inputs).

• Partnered with product managers, engineers, and stakeholders to translate business objectives into actionable design plans.

• Platform migration effort included International Individual Brokerage, International Joint Brokerage, International Trust Account for Single and Two Trustees, Traditional IRA, Roth IRA, Rollover IRA, Simplified Employee Pension (SEP) IRA, SIMPLE IRA, Singapore Individual Brokerage, and Singapore Joint Brokerage.

• Led cross-functional redesign of the purchase flow, including the product detail page, multi-select cart, checkout, and payment, resulting in a 24% increase in conversion.

• Restructured patient and doctor portals to provide easier communication, update medical data, canceling and renewing prescriptions, leading to 4% increase in yearly customer retention.

• Leveraged UX principles to declutter and reorganize homepage, yielding in 7% AOV lift.

• Created and implemented Design System for UI consistency on Figma: responsive grid system, reusable components, typography for mobile, tablet, and web.

• Improved user flow of refill date and reasons for changing, leading to a 7% increase in prescription refill retention.

• Increased user engagement by 50X through teamwork with Marketing, Customer Service, and Engineering.

• Reduced support inquiries by improving UX, QA process, and placing a weekly check-in with Customer Service Specialist.

• Led UX workshops to gather user insights and improve product features through user interviews and brainstorming sessions.

• Led the website redesign, content strategy, and information architecture (IA).

• Headed user research and user interviews, using data to guide the next sprint.

• Built MVPs to test and iterate within short timeframes.

• Designed user flows, low and high fidelity wireframes & interactive prototypes.

• Created brand identity including logo, style guide, typography, and illustrations.

• Led the development of a nutrition planning/alert Android app for ultra marathon runners in the health and wellness industry.

• Conducted user interviews with target audience and worked with PM and engineers to define key features and functionality.

• Responsible for brand and logo design, user experience including the layout, user flow, and user interaction.

• Collaborated with developers to ensure designs were implemented correctly and aligned with the product roadmap.

• Provided holistic brand identity and user experience including logo, brand colors, style guide, typography, and illustrations.

• Redesigned website focusing on impactful user experience, content strategy, and user interaction.

• Built social media presence and created email marketing content.