• Owned product discovery and experience strategy for developer onboarding, framing the problem space, defining customer journeys and activation metrics, and translating developer JTBD into roadmap priorities

• Launched a developer sandbox, interactive API docs, and configuration workflows used across the acquisition funnel to support PLG

• Reduced cross-functional alignment cycles by introducing interactive documentation to clarify decisions early

• Worked directly with engineering to define requirements, evaluate technical tradeoffs, and ship production features with clear acceptance criteria and measurable outcomes

• Conducted ongoing user research and usability testing to validate experience decisions and inform iteration

• Led product and design thinking discussions in Developer Education series

• Collaborated with a cross-functional team to prototype a workflow that automatically converts existing payment integrations into NMI-compatible ones, earning 2nd place in NMI’s hackathon

• Owned end-to-end experience direction for investor portfolio analytics, redefining information hierarchy and data presentation to improve comprehension and decision confidence for high-net-worth users

• Framed ambiguous problems around portfolio and investor trust, translating qualitative insights into clear experience direction

• Introduced lightweight frameworks for problem definition and cross-functional alignment, improving clarity and decision-making across product, design, and engineering

• Partnered with engineering to evaluate tradeoffs and deliver changes that increased engagement and investment activity among advanced investors

• Acted as a player-coach for a team of two designers, setting direction, reviewing work, and aligning execution to product goals

• Owned experience strategy for Mission Lane’s flagship mobile app and payments flows, increasing payment volume, reducing delinquency, and cutting support volume through clearer decision framing and behavioral design

• Led end-to-end redesign of core app information architecture and navigation to improve comprehension and trust

• Facilitated research sprints to inform conversion, payments, and transparency initiatives

• Grew and led a team of 5 designers, establishing frameworks for problem definition to improve decision quality and execution consistency

• Delivered designs to launch Escrow Express experience that generated +$100M in deposits in 2 weeks, improved user efficiency by 65%, and saved 4,500 back-office hours annually through workflow and servicing redesign

• Taught design thinking to 500+ cross-functional partners, helping product teams adopt research-driven decision-making and experiment earlier