Experience
2026 — Now
San Francisco, CA
2023 — 2025
2023 — 2025
• Owned product discovery and experience strategy for developer onboarding, framing the problem space, defining customer journeys and activation metrics, and translating developer JTBD into roadmap priorities
• Launched a developer sandbox, interactive API docs, and configuration workflows used across the acquisition funnel to support PLG
• Reduced cross-functional alignment cycles by introducing interactive documentation to clarify decisions early
• Worked directly with engineering to define requirements, evaluate technical tradeoffs, and ship production features with clear acceptance criteria and measurable outcomes
• Conducted ongoing user research and usability testing to validate experience decisions and inform iteration
• Led product and design thinking discussions in Developer Education series
• Collaborated with a cross-functional team to prototype a workflow that automatically converts existing payment integrations into NMI-compatible ones, earning 2nd place in NMI’s hackathon
2022 — 2023
2022 — 2023
• Owned end-to-end experience direction for investor portfolio analytics, redefining information hierarchy and data presentation to improve comprehension and decision confidence for high-net-worth users
• Framed ambiguous problems around portfolio and investor trust, translating qualitative insights into clear experience direction
• Introduced lightweight frameworks for problem definition and cross-functional alignment, improving clarity and decision-making across product, design, and engineering
• Partnered with engineering to evaluate tradeoffs and deliver changes that increased engagement and investment activity among advanced investors
• Acted as a player-coach for a team of two designers, setting direction, reviewing work, and aligning execution to product goals
2020 — 2022
2020 — 2022
• Owned experience strategy for Mission Lane’s flagship mobile app and payments flows, increasing payment volume, reducing delinquency, and cutting support volume through clearer decision framing and behavioral design
• Led end-to-end redesign of core app information architecture and navigation to improve comprehension and trust
• Facilitated research sprints to inform conversion, payments, and transparency initiatives
• Grew and led a team of 5 designers, establishing frameworks for problem definition to improve decision quality and execution consistency
2019 — 2020
2019 — 2020
New York, New York, United States
• Delivered designs to launch Escrow Express experience that generated +$100M in deposits in 2 weeks, improved user efficiency by 65%, and saved 4,500 back-office hours annually through workflow and servicing redesign
• Taught design thinking to 500+ cross-functional partners, helping product teams adopt research-driven decision-making and experiment earlier
Education
VCU School of Medicine