# Ji Su Hiatt > Design @ Visa Location: San Francisco, California, United States Profile: https://flows.cv/jisuhiatt ## Work Experience ### Staff Experience Designer, Agentic Commerce @ Visa Jan 2026 – Present | San Francisco, CA ### Product Design Lead, Developer Experience @ NMI Jan 2023 – Jan 2025 - Owned product discovery and experience strategy for developer onboarding, framing the problem space, defining customer journeys and activation metrics, and translating developer JTBD into roadmap priorities - Launched a developer sandbox, interactive API docs, and configuration workflows used across the acquisition funnel to support PLG - Reduced cross-functional alignment cycles by introducing interactive documentation to clarify decisions early - Worked directly with engineering to define requirements, evaluate technical tradeoffs, and ship production features with clear acceptance criteria and measurable outcomes - Conducted ongoing user research and usability testing to validate experience decisions and inform iteration - Led product and design thinking discussions in Developer Education series - Collaborated with a cross-functional team to prototype a workflow that automatically converts existing payment integrations into NMI-compatible ones, earning 2nd place in NMI’s hackathon ### Product Design Manager @ Fundrise Jan 2022 – Jan 2023 - Owned end-to-end experience direction for investor portfolio analytics, redefining information hierarchy and data presentation to improve comprehension and decision confidence for high-net-worth users - Framed ambiguous problems around portfolio and investor trust, translating qualitative insights into clear experience direction - Introduced lightweight frameworks for problem definition and cross-functional alignment, improving clarity and decision-making across product, design, and engineering - Partnered with engineering to evaluate tradeoffs and deliver changes that increased engagement and investment activity among advanced investors - Acted as a player-coach for a team of two designers, setting direction, reviewing work, and aligning execution to product goals ### Product Design Manager @ Mission Lane Jan 2020 – Jan 2022 - Owned experience strategy for Mission Lane’s flagship mobile app and payments flows, increasing payment volume, reducing delinquency, and cutting support volume through clearer decision framing and behavioral design - Led end-to-end redesign of core app information architecture and navigation to improve comprehension and trust - Facilitated research sprints to inform conversion, payments, and transparency initiatives - Grew and led a team of 5 designers, establishing frameworks for problem definition to improve decision quality and execution consistency ### Senior Experience Designer @ Capital One Jan 2019 – Jan 2020 | New York, New York, United States - Delivered designs to launch Escrow Express experience that generated +$100M in deposits in 2 weeks, improved user efficiency by 65%, and saved 4,500 back-office hours annually through workflow and servicing redesign - Taught design thinking to 500+ cross-functional partners, helping product teams adopt research-driven decision-making and experiment earlier ### Experience Designer, Research and Discovery for B2B @ Capital One Jan 2016 – Jan 2018 | New York, New York, United States - Conducted customer discovery (interviews, card sorting, usability) that informed account opening and reporting strategies for business banking - Introduced journey mapping + co-creation into product planning, shifting teams toward customer-centric prioritization and measurement ### UX Designer and Front-End Developer @ Flatiron School Jan 2015 – Jan 2015 | Chicago, IL ### Graduate Research Assistant @ VCU School of Medicine Jan 2013 – Jan 2015 | Richmond, Virginia, United States Designed and conducted studies investing appetite control signals in in C. elegans, using genetic manipulation, neuron imaging, and biochemical assays. Authored grants, book chapters, poster presentations, and a master’s thesis. Developed analytical and experimental rigor foundational to a career in product experimentation and data-informed design. ### Biology Teaching Assistant @ Brigham Young University Jan 2012 – Jan 2013 | Provo, Utah, United States Taught and supported 200+ undergraduate biology students, adapting learning materials to diverse needs and fostering curiosity in scientific inquiry ## Education ### Master of Science (MS) awarded from PhD program in Biochemistry and Molecular Biology VCU School of Medicine ## Contact & Social - LinkedIn: https://linkedin.com/in/jisuhiatt - Portfolio: http://www.jisuhiatt.com --- Source: https://flows.cv/jisuhiatt JSON Resume: https://flows.cv/jisuhiatt/resume.json Last updated: 2026-04-13