A hybrid designer with six years of proficiency. With my experiences in big corporate and small startup, as well as my solid data-informed design process and skills, I’m excited to elevate real world experience.
Boosted content consumption by 9.2% and product satisfaction by 2.8% by redesigning the end-to-end solution discovery journey, empowering users to seamlessly browse multiple solutions through design sprints, concept testing, and A/B testing.
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AI-Powered Chat Experience
Enhanced Chegg’s AI accuracy by 1.36% and increased the ‘New Question’ button click-through rate by 6% by improving button visibility and reducing user intent misclassification
Led a workshop with 2 ML engineers to fully understand technical issues, design creative solutions, and strategize design direction based on real-time data and user research.
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Rebranding and Design System
Established new design principles and a cross-platform design system for Chegg’s web and native apps, creating cohesive brand experience and simplifying design decisions
Led the end-to-end process and shipped a new creation tool and creator-discovery expriences for 30M+ active users, resulted in generating 85M+ new views and 51K+ new content items through discovering opportunity by real-time data analysis, planning the project roadmap, and improving communication process with staekholders through kick-off and weekly stands-up meeting.
Designed and launched a new search tab for 80% of South Korea’s population to address information overload by utilizing A/B testing, competitor analysis, and design iteration, increasing content click-through rates by 148%
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Mobile Video Editor and Player App
Achieved a 6K+ daily video creators and attracted 10M+ view counts and secured 4 patents by initiating the design of a new video editor and player, encompassing product visioning, survey, design execution, and user testing to help users share and discover information
