Designing and scaling Uber’s Ads Manager and Marketing Platform to empower global businesses with data-driven insights. Leading core initiatives—ad campaign hierarchy, offer integration, and actionable insights—that help enterprise advertisers plan, optimize, and measure performance at scale. Contributing to a $1B+ revenue platform and shaping Uber’s next generation of advertising experiences.

Built Shopify return platform, including a self-serve return service that allows customers to process their returns and helps merchants manage their business.

Designed signature experience concepts for an incubator start-up, HERO Index, by leading a collaborative and user-centered design process

Created product strategies and led initiatives to launch a Mobile AD Platform

Managed the Smart TV Project and handled the project scope, supervised the project team, and the resources to ensure timely delivery and quality

Developed a data analysis tool to give richer insights to the Smart TV marketing team