● Cross-functional UX strategy and customer journey mapping to identify areas of opportunities to influence product roadmaps

● Designing end-to-end UX design of new Email (Sendgrid) Insights, Logs and AI-powered data observability experiences

● Defining Insights & Intelligence UX patterns for cross-functional use.

Lead designer for Twilio Messaging Core Data & Intelligence BU, focusing on Analytics, Gen AI, and powered customer experiences to help customers optimize their messaging traffic and monitor insights with Twilio Programmable Messaging API.

🚀 Designed and launched next-gen messaging monitoring, troubleshooting, and AI/ML experiences, including Customer Deliverability Engine, Traffic Optimization Engine, Messaging Insights, Logs, Intelligent Alerts, Intelligent Discovery, Deliverability Score, and Recommendations, from ideation through public beta & GA.

🚀 Led UX strategy and design for Intelligent Discovery, an AI-powered troubleshooting and recommendations system spanning Messaging Insights, Logs, and later Voice Insights, integrating multiple Twilio Console surfaces to enable guided, self-serve resolution at platform scale.

🚀 Delivered 50+ UX initiatives and launched 8 net-new (0→1) products, working as the sole designer across 5 product and engineering teams in close partnership with senior product and engineering leadership.

● Drove AI innovation, winning 2 Twilio AI Hackathon awards and contributing to a patent for AI assistant and intelligent anomaly detection experiences.

● Owned end-to-end UX for Messaging Insights & Logs, enabling customers to monitor deliverability, latency, queuing, engagement, and errors through advanced analytics. Led customer research for Message Error troubleshooting which influenced product ideation and roadmap.

● Contributed core patterns to the Twilio Paste Design System, including AI UI kits, conversational interfaces, and data visualization foundations. Facilitated cross-team collaborations across Twilio UX org to ensure unified and cohesive monitoring, insights and recommendations experiences.

As a senior/lead designer for Twilio Conversations, an omni-channel chat product that enables businesses to build chat solutions with API and SDKs, I researched, designed and launched the new console & developer docs experiences for Conversations including onboarding, Try-out sandboxes, channel setups and configurations, actively collaborating with product and engineering team through active and continuous sprints throughout the year.

● Within the 2 months of launch, the new console experiences boosted signups by 111%, user account upgrades by 454%, and API call completion.

● I consistently influenced the product and eng roadmap by regularly pithcing UX research, visions and prototypes to the stakeholders based on in-depth customer interviews and market research on the CPaSS industry, partnering with Product Marketing leads.

● I proactively shared demos and end-to-end project presentations during the engineering all-hands to drive broader alignment and awarness within the org.

● For company-wide use, I worked with the Twilio Paste Design Systems team for the Conversations UI Kit which has been widely adopted not only at Twilio but external users building chat interfaces.

● Acted as a design leader collaborating with cross-functional leaders from Product, Marketing, Engineering, Sales, Data Engineering, Data Science, and GTM to bring SMB data discovery self-serve experiences across the Enigma website and API console and developer docs (Reported directly to the VP of Product)

🚀 Consistently designed and shipped all major product UX features across API console, Developer docs, design system, Website, Marketing promotional design, and Branding. Delivered 200+ design assets for website, blog post, and console product experiences.

● Leadership & Management: Represented the UX team in company all-hands, and led stand-ups and team rituals, retros, provided mentorship to team members, and maintained UX team wiki page and status updates for Enigma in Notion & Jira. Established Product Design systems React Storybook with front-end engineers.

● Customer centricity: co-led customer interviews and research with product/GTM leaders to define a new self-serve data onboarding and business profile demo roadmap for data buyers and evaluators

● Maintained the Enigma Product Design System: setting up design guidelines and best practices and managing UI components for the front-end dev to ensure seamless collaboration with engineers for building all UI components in React/Storybook. Led UX & front-end sprints.

● Marketing & Sales: Significantly increased marketing/sales design efficiency by establishing consistent design frameworks for reusable campaign assets in CMS and email platforms for various digital marketing campaigns, including newsletters and webinars, and consistently delivering design assets on demand.

🚀 Working with VP of Product Design, our team designed and launched core Enigma Console UX features (API Quick Start, Data Batch Upload, Business Profile Lookup, Billing, and Usage) from the ground-up tailored to free-trial and paid enterprise users, driving a massive increase in user adoption and API utilization among enterprise customers.

● Created all UI components and themes for the new Enigma product design system in collaboration with the product design team and engineers, establishing reusable UI components using React JS, CMS, and Storybook. This resulted in a significant reduction in design and development time for new features and increased front-end development productivity.

● Launched SMB Insight pages on Enigma.com, collaborating with Content Marketing to enhance the SEO strategy and engage customers and prospects. The addition of interactive data visualization and storytelling led to a remarkable increase in organic traffic.

● Conducted usability testing, customer interviews, and market research to identify UX roadmaps with the Product and Marketing leaders.