# Jiyeon Kang

> Staff Product Designer, Data & Insights at Twilio | AI UX

Location: Brooklyn, New York, United States
Profile: https://flows.cv/jiyeonkang

I am a staff/lead product designer specialized in the domain of Data & Insights, AI/ML and developer experience based in NYC with a proven track record of innovating and designing end-to-end customer experiences across both enterprise and startup environments. 
For the past decade, I have primarily focused on designing AI-powered business intelligence & analytics dashboards, API console and developer experiences that involve complex workflows, leveraging a deep understanding of UX, engineering, and emerging technologies. 
At Twilio, I designed and launched Twilio’s first Console AI assistant for Insights & troubleshooting closely collaborating with cross functional product, engineering and business stakeholders from 0-1 starting from a hackathon, ideation, design to public beta.

I’m confident in delivering outcomes in any circumstance, and known for my growth mindset, collaborative leadership, business and analytical thinking. I care deeply about creating tools that not only work, but that are intuitive, scalable and inspiring for everyday use.

## Work Experience
### Staff Product Designer, Email, Messaging, Cross-Channel @ Twilio
Jan 2025 – Present | 뉴욕, NY
● Cross-functional UX strategy and customer journey mapping to identify areas of opportunities to influence product roadmaps
● Designing end-to-end UX design of new Email (Sendgrid) Insights, Logs and AI-powered data observability experiences
● Defining Insights & Intelligence UX patterns for cross-functional use.

### Staff Product Designer, Messaging Core, Data & Intelligence @ Twilio
Jan 2023 – Present | New York, New York, United States
Lead designer for Twilio Messaging Core Data & Intelligence BU, focusing on Analytics, Gen AI, and powered customer experiences to help customers optimize their messaging traffic and monitor insights with Twilio Programmable Messaging API. 

🚀 Designed and launched next-gen messaging monitoring, troubleshooting, and AI/ML experiences, including Customer Deliverability Engine, Traffic Optimization Engine, Messaging Insights, Logs, Intelligent Alerts, Intelligent Discovery, Deliverability Score, and Recommendations, from ideation through public beta & GA.
🚀 Led UX strategy and design for Intelligent Discovery, an AI-powered troubleshooting and recommendations system spanning Messaging Insights, Logs, and later Voice Insights, integrating multiple Twilio Console surfaces to enable guided, self-serve resolution at platform scale.
🚀 Delivered 50+ UX initiatives and launched 8 net-new (0→1) products, working as the sole designer across 5 product and engineering teams in close partnership with senior product and engineering leadership.
● Drove AI innovation, winning 2 Twilio AI Hackathon awards and contributing to a patent for AI assistant and intelligent anomaly detection experiences.
● Owned end-to-end UX for Messaging Insights & Logs, enabling customers to monitor deliverability, latency, queuing, engagement, and errors through advanced analytics. Led customer research for Message Error troubleshooting which influenced product ideation and roadmap.
● Contributed core patterns to the Twilio Paste Design System, including AI UI kits, conversational interfaces, and data visualization foundations. Facilitated cross-team collaborations across Twilio UX org to ensure unified and cohesive monitoring, insights and recommendations experiences.

### Product Designer III @ Twilio
Jan 2022 – Jan 2023 | New York, New York, United States
As a senior/lead designer for Twilio Conversations, an omni-channel chat product that enables businesses to build chat solutions with API and SDKs, I researched, designed and launched the new console & developer docs experiences for Conversations including onboarding, Try-out sandboxes, channel setups and configurations, actively collaborating with product and engineering team through active and continuous sprints throughout the year.

● Within the 2 months of launch, the new console experiences boosted signups by 111%, user account upgrades by 454%, and API call completion.

● I consistently influenced the product and eng roadmap by regularly pithcing UX research, visions and prototypes to the stakeholders based on in-depth customer interviews and market research on the CPaSS industry, partnering with Product Marketing leads.

● I proactively shared demos and end-to-end project presentations during the engineering all-hands to drive broader alignment and awarness within the org.

● For company-wide use, I worked with the Twilio Paste Design Systems team for the Conversations UI Kit which has been widely adopted not only at Twilio but external users building chat interfaces.

### Product Design Lead & Manager @ Enigma Technologies, Inc.
Jan 2021 – Jan 2021 | New York, New York, United States
● Acted as a design leader collaborating with cross-functional leaders from Product, Marketing, Engineering, Sales, Data Engineering, Data Science, and GTM to bring SMB data discovery self-serve experiences across the Enigma website and API console and developer docs (Reported directly to the VP of Product)
🚀 Consistently designed and shipped all major product UX features across API console, Developer docs, design system, Website, Marketing promotional design, and Branding. Delivered 200+ design assets for website, blog post, and console product experiences.
● Leadership & Management: Represented the UX team in company all-hands, and led stand-ups and team rituals, retros, provided mentorship to team members, and maintained UX team wiki page and status updates for Enigma in Notion & Jira. Established Product Design systems React Storybook with front-end engineers.
● Customer centricity: co-led customer interviews and research with product/GTM leaders to define a new self-serve data onboarding and business profile demo roadmap for data buyers and evaluators
● Maintained the Enigma Product Design System: setting up design guidelines and best practices and managing UI components for the front-end dev to ensure seamless collaboration with engineers for building all UI components in React/Storybook. Led UX & front-end sprints.
● Marketing & Sales: Significantly increased marketing/sales design efficiency by establishing consistent design frameworks for reusable campaign assets in CMS and email platforms for various digital marketing campaigns, including newsletters and webinars, and consistently delivering design assets on demand.

### Senior Product Designer @ Enigma Technologies, Inc.
Jan 2020 – Jan 2021 | New York, New York, United States
🚀  Working with VP of Product Design, our team designed and launched core Enigma Console UX features (API Quick Start, Data Batch Upload, Business Profile Lookup, Billing, and Usage) from the ground-up tailored to free-trial and paid enterprise users, driving a massive increase in user adoption and API utilization among enterprise customers.
● Created all UI components and themes for the new Enigma product design system in collaboration with the product design team and engineers, establishing reusable UI components using React JS, CMS, and Storybook. This resulted in a significant reduction in design and development time for new features and increased front-end development productivity.
● Launched SMB Insight pages on Enigma.com, collaborating with Content Marketing to enhance the SEO strategy and engage customers and prospects. The addition of interactive data visualization and storytelling led to a remarkable increase in organic traffic.
● Conducted usability testing, customer interviews, and market research to identify UX roadmaps with the Product and Marketing leaders.

### Product Designer @ Enigma Technologies, Inc.
Jan 2017 – Jan 2020 | New York, New York, United States
🚀 Successfully designed and launched the foundational UX framework of Enigma API Console (www.console.enigma.com), Docs, API References, and Data Catalog through agile product, design, and development sprints for the new Businesses API vision and product pivot.
● Led the design of core MVP features such as user permission management, organization settings, billing and usage tracking, API key management, API configuration, and notifications.
● Created Data Visualization guidelines for the design system as well as chart templates library in Figma to streamline the design team's workflow on creating charts for data user experiences.
● Closely collaborated with product design leaders to launch Enigma's new Product Design Systems to define standardized design practices, guidelines, and reusable components to enhance efficiency and consistency across products.
● Supported the implementation of the new developer documentation CSS, collaborating with a lead technical writer to ensure clear and concise technical API documentation. 

2017-2019: Digital Designer, Product Experience
● Performed as a key player in achieving UX visions, reporting to the Design Director under CXO in collaboration with a team of 10 designers in the Product Experience Design Team.
● Designed and prototyped data demos and PoCs to demonstrate data science solutions such as "Watchlist" and "GDPR data risk analytics tool" for Fortune 500 fintech clients
● Developed infographics and animations that visually explain Enigma's complex data engineering workflow, Produced marketing and brand materials, including motion graphics, company videos, Interactive email templates, and social media assets, contributing to successful sales efforts and raising $95M in funding in 2018.
● Contributed to the redesign of the Enigma Public data platform, data uploader, and company website

### Founding Designer (Freelance) @ BrightHire
Jan 2019 – Jan 2020 | New York, New York, United States
(Acquired by Zoom) BrightHire is an AI-powered interview Intelligence platform based on real-time interview call data & transcript that provides intelligent features such as automated transcript, call summary notes, and highlights that help elevate recruiters' hiring journey.
● In partnership with founders, I designed the early product user experience, UI style guides, visual identity, and product illustrations, including the company logo, laying the foundation for core MVP features such as interview call highlight, tagging and other intelligence features.

### UI Design Project Lead @ Universal Processing LLC
Jan 2017 – Jan 2017 | New York, New York
Universal Processing provides credit card transaction solutions and financial reports. I led a design intern project team in a partnership with a VP of Technology to redesign a PoS(Point-of-Sale) system user interfaces from scratch for 3 3-month UX/UI design sprint.

● Conducted usability research and interviews with 5+ in-person small business customers who are using Universal Processing's PoS interface and devices. Observed and documented customer journey, behaviors, and pain points in their everyday use.
● Designed a new site map, wireframe, UI flow, and UI style guides for the PoS software interface with UI design interns and presented final design outcomes and new UI design system interaction design mockups to the Product Leadership

### Designer, Sales Engineering (Master’s Internship) @ Datorama, a Salesforce Company
Jan 2016 – Jan 2016 | New York, New York
(Acquired by Salesforce) Datorama provides B2B marketing intelligence & analytics dashboards with low-code built in software solutions. I worked on designing client-facing demo dashboards as a Master's intern in Sales Engineering team.
● Design and UI Development of Datorama's real-time BI data dashboards, which display clients' KPI, and marketing analytics by using Datorama's built-in widget modules and HTML/CSS/JS custom codes.
● Leveraged social media data to create Social/Search/Display Performance dashboards that show users' social engagement such as daily clicks, impressions, follows,  CTR, CPM, CPC.

### Freelance Graphic Designer @ Self Employed
Jan 2011 – Jan 2014 | Seoul, South Korea
I worked as a freelance graphic/brand/web designer on diverse clients from fashion brands, food franchises, beauty, automobiles, healthcare, and others to help create engaging digital/physical branding materials, websites, logos, editorial designs, and advertisements.

### Design Intern, Client Success @ SBS Medianet
Jan 2012 – Jan 2012 | Digital Media City, Seoul, Korea
SBS Medianet is one of the largest Korean broadcasting media companies. I was a design intern for the Client Success team responsible for planning and organizing K-pop TV shows and enterprise-sponsored concerts.

### Design Intern, Sponsorship Marketing @ MTV Korea (SBS VIACOM)
Jan 2012 – Jan 2012 | Digital Media City, Seoul, Korea
I worked for a year as a full-time designer intern in the Sponsorship Marketing (Client Success) department at SBS MTV VIACOM (MTV Networks Korea), which is a joint venture of Viacom International Media Networks and SBS Medianet.
● Produced promotional designs for MTV Korea's K-pop concerts and shows
● Responsible for all design materials for HIV campaign end-of-year concert including concert posters, banners, digital ads, social media posts, infographics, emails, concert tickets, motion graphics, intro videos.
● Assisted Vice President in designing company vision slides for new business innovation strategy.
●  Pitched fresh business strategy ideas for PPL, digital marketing, branded content, client-sponsored shows targeting young generation.
● Collaborate with Nickelodeon, ESPN teams to create digital content.
● Produced photos and videos for K-pop TV shows, music concerts, and celebrity events.

### Junior Marketer @ Smoothie King (SKFI)
Jan 2011 – Jan 2011 | Seoul, South Korea
●  Led student Junior marketer projects for SmoothieKing Korea
●  Participated in multiple focused group customer research for new SmoothieKing products
●  Proposed and pitched new social media marketing strategies and design ideas for SmoothieKing's new menu development for younger-generation customers

### Video Editor Intern @ SNOW.or.kr
Jan 2010 – Jan 2011 | Yongsan-gu, Seoul, Korea
SNOW is an e-learning platform in South Korea.
●  Translated Open Course Ware lectures in design, technology, psychology from English to Korean, provided by TED, ForaTV, Stanford, Yale.
●  Edited videos and motion titles for lecture videos, using Adobe Premiere Pro and After Effects.
●  Assisted with Tedx and SNOW Events, shooting videos and photos.

### Motion Graphics Producer Intern @ Sookmyung Women's University
Jan 2009 – Jan 2010 | Seoul, Korea
●  Worked as a Motion Graphics producer intern at the SMU broadcasting media center, designing and producing videos for students to watch at the campus.
●  Created informational videos that deliver useful insights to students with animated infographics for university network shows on IPTVs using Adobe After Effects and Premiere Pro.
●  Ideated each episode's concept and content such as Technology Trend Report 2010, Productivity tips for college students, fun facts from the history, etc.


## Education
### Master’s Degree
Parsons School of Design - The New School
Jan 2015 – Jan 2017

### Bachelor of Fine Arts (BFA) in Visual Media Design
Sookmyung Women's University
Jan 2009 – Jan 2014

### Bachelor of Arts (BA) in Public Relations & Marketing (School of Social Science) - Double Major
Sookmyung Women's University
Jan 2009 – Jan 2014


## Contact & Social
- LinkedIn: https://linkedin.com/in/jiyeonk
- Portfolio: https://jennykang.me

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Source: https://flows.cv/jiyeonkang
JSON Resume: https://flows.cv/jiyeonkang/resume.json
Last updated: 2026-03-30