I'm a digital product designer passionate about solving complex problems. I care about the details and consider the motion design of affordances to be crucial in creating effective, intuitive interfaces. I like sketching, and rapid prototyping - it helps me think through interaction models and new possibilities.
Experience
2021 — Now
2021 — Now
San Francisco Bay Area
• Work with the Product, Research, and Engineering teams to define & understand the requirements of a given product/feature
• Unity developers onboarding process using the product itself.
• Express ideas and concepts through strong and clear visual/verbal communication skills
• Design and prototype ideas quickly and validate product decisions using feedback and data
• Participate in workshops and product feedback sessions
• Produce usable components for the cross-functional engineering teams to integrate into the product itself
• Be actively involved in defining the design strategy for our products, thinking in terms of design systems, not just screens
• Directly contact customers to understand their struggles with the product / UX and be willing to modify designs to meet their needs better
2019 — 2021
2019 — 2021
San Francisco, California
• Translating research and data into feasible ideas and designs that will provide better engagement with the users and increase the conversion rate;
• Execute across the digital programs, including user experience and interactive design for company website, docs, and dashboard;
• Set design requirements based on briefs from internal teams and external partners;
• Collaborate with product management and frontend engineering to define and implement innovative solutions for the ultimate customer journey, and product direction;
• Execute all visual design stages from concept to final handoff to engineering/production teams;
• Work with crossfunctional teams to assure all digital and physical assets are on brand and on message; Implement overall brand strategy and guidelines by building and maintain the design system and component library.
2017 — 2019
2017 — 2019
San Francisco, California
• Develop and design images & animations as used in a variety of creative projects (i.e. ads, corporate identity, presentations, promotional material);
• Execute all visual design stages from concept to final handoff to engineering/production teams;
• Manage PubNub’s inhouse videographer on creative video and animation development;
• Manage outside contractors;
• Work with crossfunctional teams to assure all digital and physical assets are on brand and on message; Implement overall brand strategy and guidelines.
2008 — 2017
Palo Alto, CA
• Successfully managed, implemented and shipped an OEM product along with the mobile app to a European utility company, which help them receive a 2010 Ecohitech Award.
• Defined, planned and designed the user interface of EnergyUFO app for iOS and a web portal which allows users to monitor and manage their electricity consumption in real time on the go.
• Given full responsibility for the planning, coordination, and qualification of two new WiFi-enabled smart power strip products which resulted in a timely release of these new products.
• Led the entire outsourcing process of the customized components used in the new products with suppliers in China and Taiwan. Developed and implemented a global business strategy effectively changing the commodity in order to achieve a balanced supply base, higher quality, competitive pricing, and reduced lead-times.
• Coordinated the efforts of the hardware, software, mechanical engineering, functional testing, safety compliance and operations teams to design, manufacture and integrate high-quality consumer products in this highly cross functional role.
• Acted as a liaison with the factory and supported the company’s technical team in each production run to communicate in English, setup QA and streamlined products inspection at the line.
2008 — 2017
2008 — 2017
Palo Alto, CA
I have good knowledge and skills in several fields: Web design, logo design, interaction design, editorial and print, identity and corporate image, illustration and photography. Using these different skills I can create projects from conception to actual realization.
Education
National Central University