# JJ Tso

> Senior Product Designer at Unity

Location: San Francisco, California, United States
Profile: https://flows.cv/jjtso

I'm a digital product designer passionate about solving complex problems. I care about the details and consider the motion design of affordances to be crucial in creating effective, intuitive interfaces. 

I like sketching, and rapid prototyping - it helps me think through interaction models and new possibilities. It also encourages the conversation between the stakeholders, foster the agreement, or surfaces the potentials. 

I also have an innate sense of aesthetics. Aesthetics is essential to simplify things on the user's eye and has the power to improve usability, credibility, and desirability in our products.

When I am not working, I enjoy hiking, listening to podcasts, and volunteering in the local community. I enjoy observing people and seeing things from a fresh perspective.

## Work Experience
### Senior Product Designer @ Unity
Jan 2021 – Present | San Francisco Bay Area
- Work with the Product, Research, and Engineering teams to define & understand the requirements of a given product/feature
- Unity developers onboarding process using the product itself.
- Express ideas and concepts through strong and clear visual/verbal communication skills
- Design and prototype ideas quickly and validate product decisions using feedback and data
- Participate in workshops and product feedback sessions
- Produce usable components for the cross-functional engineering teams to integrate into the product itself
- Be actively involved in defining the design strategy for our products, thinking in terms of design systems, not just screens
- Directly contact customers to understand their struggles with the product / UX and be willing to modify designs to meet their needs better

### Senior Product Designer, Growth @ PubNub
Jan 2019 – Jan 2021 | San Francisco, California
- Translating research and data into feasible ideas and designs that will provide better engagement with the users and increase the conversion rate;
- Execute across the digital programs, including user experience and interactive design for company website, docs, and dashboard;
- Set design requirements based on briefs from internal teams and external partners;
- Collaborate with product management and front­end engineering to define and implement innovative solutions for the ultimate customer journey, and product direction;
- Execute all visual design stages from concept to final hand­off to engineering/production teams;
- Work with cross­functional teams to assure all digital and physical assets are on brand and on message; Implement overall brand strategy and guidelines by building and maintain the design system and component library.

### Visual Designer @ PubNub
Jan 2017 – Jan 2019 | San Francisco, California
- Develop and design images & animations as used in a variety of creative projects (i.e. ads, corporate identity, presentations, promotional material);
- Execute all visual design stages from concept to final hand­off to engineering/production teams;
- Manage PubNub’s in­house videographer on creative video and animation development;
- Manage outside contractors;
- Work with cross­functional teams to assure all digital and physical assets are on brand and on message; Implement overall brand strategy and guidelines.

### Creative Lead and Program Manager @ Visible Energy, Inc.
Jan 2008 – Jan 2017 | Palo Alto, CA
- Successfully managed, implemented and shipped an OEM product along with the mobile app to a European utility company, which help them receive a 2010 Ecohitech Award.

- Defined, planned and designed the user interface of EnergyUFO app for iOS and a web portal which allows users to monitor and manage their electricity consumption in real time on the go.

- Given full responsibility for the planning, coordination, and qualification of two new WiFi-enabled smart power strip products which resulted in a timely release of these new products. 

- Led the entire outsourcing process of the customized components used in the new products with suppliers in China and Taiwan. Developed and implemented a global business strategy effectively changing the commodity in order to achieve a balanced supply base, higher quality, competitive pricing, and reduced lead-times.

- Coordinated the efforts of the hardware, software, mechanical engineering, functional testing, safety compliance and operations teams to design, manufacture and integrate high-quality consumer products in this highly cross functional role. 

- Acted as a liaison with the factory and supported the company’s technical team in each production run to communicate in English, setup QA and streamlined products inspection at the line.

### Visual Designer @ Designer
Jan 2008 – Jan 2017 | Palo Alto, CA
I have good knowledge and skills in several fields: Web design, logo design, interaction design, editorial and print, identity and corporate image, illustration and photography. Using these different skills I can create projects from conception to actual realization.

### Mobile App and Web Designer @ Nembol
Jan 2012 – Jan 2013
- Demonstrate up-to-date expertise in visual interface design and applies this to the development, execution, and improvement of products across web and mobile platforms

- Support User Experience strategy and innovation

- Work with marketing team to support the brand strategy and user goals

- Work with product team to develop strategic direction as well as pixel perfect designs for products in the mobile and web space

### Program Manager @ Microsoft
Jan 2002 – Jan 2006 | Taipei, Taiwan
- Established and led projects to work with independent Internet Content Providers to incorporate their products in the MSN Portal. 

- Created and adapted a workable business model, selected the service providers and negotiated agreements, deliverables and content migration. 

- Recruited and managed contractors for graphic design and database hosting, including contract negotiation, QA plan, specifications and deliverables. 

- Created and managed the eShop that became the first profitable business for MSN. 

- Implemented and organized online marketing campaigns with advertisers.

### Account Manager @ D-Link
Jan 2000 – Jan 2002 | Irvine, CA
- Account manager for all projects with Intel and served as their main point of contact within the company. 

- Responsible for all communications, schedules, deliverables and conflict resolutions between the D-Link factory in Taiwan and Intel. 

- Managed a cost reduction cycle for a networking product. Worked closely with D-Link headquarter in Taiwan to guarantee customer satisfaction and to ensure resources for the projects.

### Project Manager @ D-Link
Jan 1997 – Jan 1999 | HQ, Taiwan
- Planned and oversaw the implementation of projects by acting as a leader among the project teams including R&D, procurement, factory, sales team, QA and top managers.

- Presented daily and weekly reports defining project progress, problems and solutions. Constantly monitored and reported on the progress of the project to all stakeholders.

- Identified external supplies required, obtained quotes, and developed procurement plan

- Responsible of making sure that time, risks, costs, quality and resources were utilized efficiently.


## Education
### Bachelor of Business Administration (B.B.A.)
National Central University


## Contact & Social
- LinkedIn: https://linkedin.com/in/jjtso
- Portfolio: http://jjtso.com

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Source: https://flows.cv/jjtso
JSON Resume: https://flows.cv/jjtso/resume.json
Last updated: 2026-04-13