# Jo Vinayagam > Senior Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/jo I'm a Senior Product Designer and with more than 8 years experience designing intuitive and delightful products driven by user research and backed by strong data. I am experienced in driving cross-functional collaboration and focus on the strategic partnerships with Product Management, Engineering, Data analysts and Marketing. In all my roles, I take an active role in mentoring, onboarding and recruiting junior designers. My experience teaching UX, facilitating Design Thinking workshops and being a Design Mentor at several events have helped me become a strong leader. Some highlights include being a Design Mentor at the TED conference in Vancouver, teaching UX Design at Simon Fraser University’s YWIB (Young Women in Business) group, teaching Design Thinking at the ‘DrivingWinTech’ conference run by the Women in Tech community among several other events. Link to my portfolio: www.jovinay.com ## Work Experience ### Senior Product Designer @ Microsoft Jan 2025 – Present | Mountain View, California, United States ### Senior Product Designer @ HubSpot Jan 2022 – Jan 2025 | San Francisco Bay Area As a Senior product designer at HubSpot, I led the design and drove strategy for HubSpot’s AI Website generator, leading to 2X increase in user activation rates. Also led the design for new user onboarding experiences for Content Hub. Partnered with Product, Engineering, UX writers, researchers and adjacent teams to deliver designs aligning with business goals and customer needs. Led cross-functional workshops to increase collaboration between product managers, engineers, and other stakeholders. Leveraged data-driven insights by facilitating user research, customer feedback session and product analytics to guide design decisions. ### Senior UX Designer @ Best Buy Canada Jan 2021 – Jan 2022 | Vancouver Lead UX Designer for BestBuy’s core service offerings like Geek Squad Product Services, BestBuy Business, BestBuy Health and other areas including Corporate Initiatives and HR Operations. Worked closely with Product Managers and collaborated with UX Writers, UI Designers, Engineering and Data Analysts to launch user research and data driven experiences to customers. Participated in hiring activities, onboarded and mentored new UX Designers. ### UX Design Specialist @ SAP Jan 2016 – Jan 2021 | Vancouver Primary UX Designer for SAP Help Portal, SAP’s product documentation platform. Led the complete redesign of the content creator dashboard suite, overseeing user research, design, usability testing, and product strategy. Onboarded and mentored design interns by conducting regular design reviews, critiques and 1-on-1 mentoring sessions. ### User Experience Designer @ SAP Jan 2015 – Jan 2016 | Waterloo, Canada Worked as UX Developer- Intern tasked with user interface testing, prototyping new features, conducting design reviews and usability testing sessions with users. ### UX Design Consultant @ Stratford Festival Jan 2015 – Jan 2015 | Stratford, ON As a UX Design consultant, I worked with my teammates to research best practices and provide insights into how Stratford Festival can best leverage their digital assets to engage with target audiences. Contributions: • Led the team in user journey mapping and User Research activities. • Created user journeys, performed usability testing and provided recommendations on ways to improve their customer-facing website • Created personas for key target audiences for their digital offerings and provided insights on how to engage them online • Researched best practices in online engagement of users and livestream content production. ### User Experience Research Consultant @ Huron Perth Healthcare Alliance Jan 2015 – Jan 2015 | Stratford, Ontario As a UX Research Consultant, I worked with my team to provide insights into improving the Patient Feedback system used at the Huron Perth Healthcare Alliance. We presented to the Board of Directors, ways to improve their current systems and how they can use the feedback to provide better Patient centered care. Contributions: • Led the team in developing Personas and during the Prototyping phase of the project. • Conducted UX research through on-site user interviews and user journey mapping. • Created mockups of proposed solutions for Feedback process improvements. • Provided actionable insights on using patient feedback for organizational goals. ### UX Design and Digital Marketing Consultant @ Stratford Festival Jan 2014 – Jan 2014 | Stratford, ON As a UX Design and Digital Marketing Consultant to Stratford Festival, I worked with my team to find new ways to engage younger audiences for Stratford Festival’s HD screening in collaboration with Cineplex theaters in Canada. Contributions: • Designed a mobile application that appeals to a younger target demographic and delivers additional content and engagement activities for HD Video content. • Conducted competitor survey, target demographic research and SWOT analysis • Provided recommendations and a strategic marketing plan ### Web Developer-Intern @ Tata Consultancy Services Jan 2014 – Jan 2014 | Chennai, India Designed and developed a responsive web application for internal workflow management. ## Education ### Master's degree in Digital Experience Innovation in User Experience Design, Technology and Business University of Waterloo ### Bachelor of Engineering (B.E.) in Computer Science and Engineering Anna University Chennai ## Contact & Social - LinkedIn: https://linkedin.com/in/jovinayagam - Website: https://jovinay.com --- Source: https://flows.cv/jo JSON Resume: https://flows.cv/jo/resume.json Last updated: 2026-02-23