# Joana Khatib

> Product Development & Design | Bringing Ideas to Life

Location: Burlingame, California, United States
Profile: https://flows.cv/joanakhatib

I’m a product designer with experience spanning high-level trend direction, product design, décor, seasonal collections, graphic design, and fashion. I’ve designed across categories from wall art and accessories to licensed collections, including my time at PB Teen.

Creativity has always been my through-line—whether shaping trend narratives, developing products, or moving as an aerialist. I love turning ideas into beautiful, intentional work that feels personal and inspiring.

## Work Experience
### Senior Designer, Decorative Accessories | Licensing, Wall Art & Decor, Storage, Seasonal, Desk acc @ Pottery Barn Teen, Inc.
Jan 2023 – Jan 2025

### Design Consultant @ Independent Designer
Jan 2006 – Jan 2023
Clients include:
Brad Schmidt Designs
Pinecone Creations
Williams Sonoma Home
Gap Inc
MJC inc
Livingly Media
Gelcorp and Big Team Regatta

### Product Development Manager @ Balsam Brands
Jan 2018 – Jan 2019
•  Responsible for inspiration & design direction for seasonal design/development needs: Spring, Easter, Fall Halloween & Christmas decor items
• Joined Merchandising team on inspiration/shopping trips
•  Ran multiple product categories & material types including hard & soft goods
•  Managed projects from concept to final approval & production

### Product Designer @ Balsam Brands
Jan 2015 – Jan 2018
Creative:
•  Assisted with Trend Research, Analysis, Mood Boards & Color Palettes
•  Brainstormed & presented new concepts to the Merchandising & planning team
•  Prepared seasonal theme inspiration boards & color guides for vendors to follow
 Art:
•  Created Art for products using CAD
•  Provided art direction for freelance artists and technical designers
Product Assortment Planning:
•  Developed Line Lists & Visual Assortment boards
Technical:
•  Created Technical illustrations & patterns for product specification
Specs & Tech Packs:
•  Created design specs & managed production cycle, developed products from concept through revisions, to sample approval; managing a high volume of SKUs
Licensed Products:
• Helped team develop Licensed products for designers such as Michael Storrings, Bethany Lowe, Donna Stevens & Nicole Miller.
•  Worked along with freelance illustrator to help translate ideas into product specs
Communication / Collaboration:
•  Reported directly to the Director of PD.
•  Collaborated with cross-functional teams including vendors overseas
•  Responsible for Sample Comments & Approval
Organization / Presentation:
•  Prepared & participated in weekly product development meetings
•  Assisted Merchandising team with visual display for internal product presentations

### Design Assistant, Seasonal Accessories & Tabletop @ Williams-Sonoma, Inc.
Jan 2012 – Jan 2013
Product design & development for Pottery Barn Kids
product designer for decorative accessories (nursery, tabletop, hanging decor & seasonal concepts) 
• Reported to senior designer
• Seasons at PBK: Fall 13 (Halloween), Holiday 13 (Christmas, Thanksgiving & Hannukah),
Spring 14 (Easter & Valentines), Summer 14 & Fall 14 (Halloween)
• Brainstormed & presented new concepts to the design team
• Created in house mockup samples such as aprons, tablecloths, advent calendars, embroidery, applique details & tassels
• Prepared design specs & managed production cycle, developing products from concept through revisions, to sample approval; managing high volume of skus
• Responsible mainly for soft goods but also worked with multiple hardline products such as silicone, plastic, bamboo, melamine, vine, sisal, wood, paper marche, wire & beads.
• Collaborated with cross-functional teams including vendors overseas
• Prepared & participated in weekly product development meetings

### Assistant Graphic Designer @ Gap Inc.
Jan 2006 – Jan 2010
• Designed art for marketing materials
• Managed seasonal updates and produced illustrations for visual merchandising books and hang tags

### Design Assistant @ Nice Collective
Jan 2004 – Jan 2005
• Assisted the head of the Fashion team with Graphic Design needs
• Developed seasonal line sheet book for buyers

### Art Department Internship @ Visioanaire
Jan 2003 – Jan 2003
• Assisted designers of V magazine, and Visionaire fashion books
• Helped setup & host Visionare’s fashion week party

### Internships Art Department & Fashion Department @ Harpers Bazaar
Jan 2002 – Jan 2003
• Assisted graphic designers in the importing and editing of artwork for the Magazine

### Photography assistant studio & location @ Gustavo Malheiros
Jan 1999 – Jan 2000
• Responsible for set up and measurement of lighting on studio shoots
 for both product and fashion photography


## Education
### A.A. in Fashion Design
FIDM

### Professional Artist in Circus Arts in Certified Aerialist, Aerial Acrobatics & Hand Stands
Escola Nacional de Circo do Brasil

### exchange student concentration in graphic design
University of the Pacific

### Bachelors degree in Industrial Design in Graphic Design
Pontifícia Universidade Católica do Rio de Janeiro


## Contact & Social
- LinkedIn: https://linkedin.com/in/joanak

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Source: https://flows.cv/joanakhatib
JSON Resume: https://flows.cv/joanakhatib/resume.json
Last updated: 2026-04-13