# Joann N. > Senior Product Designer @ Secureframe | B2B SaaS | ex-Meta Location: United States, United States Profile: https://flows.cv/joann Senior product designer focused on complex B2B workflows in technical and compliance domains. I lead with systems thinking — understanding the underlying logic before designing solutions. Strongest when partnering closely with engineering on hard problems and designing for users who value clarity and correctness. ## Work Experience ### Senior Product Designer @ Secureframe Jan 2023 – Present | United States At Secureframe, a leader in security compliance automation, I lead design for compliance and security workflows across a B2B SaaS platform. - Identified and resolved systemic logic errors in compliance test scheduling, prioritizing data correctness over surface-level UI fixes. - Led end-to-end discovery research for vulnerability management, conducting stakeholder interviews and using opportunity solution trees to define product direction. - Redesigned the Audit Portal to streamline auditor and customer workflows, phasing rollouts to avoid disrupting active audit cycles. - Conducting user research and usability testing to ensure our solutions meet customer needs and exceed expectations. - Established design team standards — edge case documentation, screen conventions, Figma organization, and AI prompting best practices — to improve consistency and team efficiency. I am passionate about crafting seamless user experiences and driving product excellence in the cybersecurity landscape. ### Product Designer @ Meta Jan 2022 – Jan 2023 | New York, New York, United States Worked within the Business Messaging Org. Helped improve Kustomer - a customer success/support platform, acquired by Meta in 2021. Lead designer on Kustomer's Platform team: Automation, designing and improving the user experience for Kustomer's automation features. This includes working closely with product managers, engineers, and other stakeholders to identify user needs and design solutions that meet those needs. Our mission is to provide tools that allow businesses to easily automate their complex or repetitive tasks so that they can enable their organization to scale. The overall role is to ensure that Kustomer's automation features are user-friendly, intuitive, and meet the needs of Kustomer's customers. - Achieved a 50% reduction in customer service escalations by enabling agents to resolve issues more effectively with automation tools - Raised the customer retention rate by 15% as a result of enhanced customer support experiences ### Product Designer @ PayFit Jan 2019 – Jan 2021 | Paris Area, France An intuitive cloud-based payroll and employee management solution designed specifically for SMEs. Lead designer on the HR Assistant team. -Coming up with quick solutions, working closely with a PM, EM, and developers, to feed the product iterations. - Working through design problems from the beginning to the end: translating research insights taken from every stakeholder (PMs, Sales, Support) and real users into new products and features. - Designing the workflows, detailed interactions, and pixel-perfect mockups that engineers can easily implement. - Owning the end-to-end design process. ### Freelance UX Designer @ Joann Nam Jan 2016 – Jan 2019 | New York and Paris I take broad, conceptual ideas and turn them into something useful and valuable. Along with designing and implementing prototypes for usability testing and adjusting designs based on results. I assist in growing the quality of the product as well as the design capabilities of the company and agile teams. ### Product Designer @ Inspheris Jan 2018 – Jan 2019 | Paris Area, France Inspheris's innovative app, Lively® is an "à la carte" software solution that delivers your organization's new collaborative, participatory, and networking services. I led and coordinated the UX design activities to define good quality user experiences and test the innovations as quickly as possible in the market. Then help improve the UI design on the software from the data and feedback received by working closely with the development team to ensure both usability and technicality can be solved. Some key responsibility includes: - Define the UX strategy - Work with stakeholders to develop a product vision based on user needs - Create user-centered flows then prototypes, translate research findings into mockups or wireframes to explore solutions - Work closely with development teams to ensure that design specifications are implemented - Obtain and analyse quantitative and qualitative feedback via various methods (eg, user test, online monitoring) - Interact closely with the team for gathering, co-building, and to explain designs rationales - Animate design workshops ### Co-Founder, Lead Product Designer @ Ikkoē Jan 2017 – Jan 2018 | New York and Paris Ikkoē gives brands a dedicated creative technology to co-create in a fun way with their customers. I was responsible for the overall look and feel of marketing, media, and branding associated with the organization. Working together with business strategists, together we would find solutions for building up the brand. I have participated and contributed in brainstorms, meetings, and presentations. ### Digital UX Designer @ Criteo Jan 2015 – Jan 2017 | Greater New York City Area Within this job role, I was one of the few that specialized in the email retargeting product. I had to train others within my team on the product as well as sharing any new updates about this product. I also worked with display ads which had to find new ways to provide highly efficient targeted ads. ### Digital Marketing Designer @ Lights.com Jan 2014 – Jan 2015 | Brooklyn, NY Providing marketing material such as promotional web banners, email newsletters, Facebook ads and more. On a everyday basis, I create and code email newsletters using HTML and media queries, edit photos, assist in photo shoots, participate in marketing meetings, and provide creative for promotional ads. ### Digital Marketing Designer @ JD Williams Jan 2013 – Jan 2014 Designing compelling layouts and templates, developing, coding, and testing mobile optimised HTML emails efficiently using Photoshop, HTML, CSS and media queries for multiple brands within JD Williams. Experienced in testing emails using Litmus and Mailchimp to check for errors or mistakes with my keen sense to detail. Also experienced in creating animated GIFs to help make the email more dynamic. ### Digital Designer @ SUCK UK Jan 2011 – Jan 2013 Maintaining and creating new product web pages, building and designing HTML emails, creating and laying out product packaging artwork, product photography and retouching, putting together manufacturing spec sheets for factories, creating client presentations for the sales team, regularly attending design trade shows for inspiration and research. ### Volunteer @ London Design Festival Jan 2009 – Jan 2009 guiding visitors, handing out leaflets, setting up stands ## Education ### Bachelor of Arts (BA) in Product and Furniture Design Kingston University ### Foundation degree in Art and design Central Saint Martins, University of The Arts London ### High School Diploma Emmaus High School ## Contact & Social - LinkedIn: https://linkedin.com/in/joannnam --- Source: https://flows.cv/joann JSON Resume: https://flows.cv/joann/resume.json Last updated: 2026-02-23