# Joanne Hong

> Product design lead | Enterprise SaaS & AI Platforms | Complex Systems & Workflows

Location: Los Angeles Metropolitan Area, United States
Profile: https://flows.cv/joannehong

Seasoned Product Designer focused on enterprise and AI-powered platforms. I’ve led the design and launch of multiple 0→1 products, turning complex workflows into intuitive, scalable user experiences.  My work combines UX research, product strategy, and systems thinking to design solutions that ship. I own the full design lifecycle—from discovery and prototyping to final execution—partnering closely with product, engineering, and data teams to deliver impactful products.

## Work Experience
### Senior UX Designer @ Workiva
Jan 2024 – Present
Led the 0→1 redesign of an enterprise SOX Financial Audit & Compliance platform, owning the Evidence Management pillar. Designed end-to-end UX for complex multi-role audit workflows, introducing AI enabled sampling, matrix testing, and evidence management, and unified fragmented legacy tools into a scalable platform.

### Senior Product Designer @ VMware
Jan 2022 – Jan 2024
I was a lead product designer for the Tanzu Application Platform, an Enterprise B2B SaaS solution, responsible for developing the design vision for the Application Accelerator. My main objective was to create a streamlined path to production, including an optimized user experience across all stages, from Tanzu Developer Portal to Integrated Development Environments (IDEs). The product was successfully launched on the Tanzu Application Platform and integrated into developer IDEs, which led to the onboarding of key customers. The product was presented and demoed by leadership at global VMware conferences. My work also played a significant role in the more extensive and complex Tanzu design vision work and unified design systems, which involved cross-functional design and engineering teams.

### Lead Product Designer @ BeyondAI
Jan 2019 – Jan 2022 | Los Angeles, California
As the first UX lead for Refinery Optimization Advisor, a commercial AI product, I spearheaded product design and user research initiatives. Through user observation and interviews, I analyzed complex work processes and synthesized insights into actionable recommendations influencing the product roadmap. I was responsible for designing the first MVP product and successfully transitioning to a full-scale production launch.  The launched product increased operational efficiency by 17%. In addition to the core design responsibilities, I contributed to building a high-performing UX Design and Product team by overseeing recruitment and mentoring.

### UX Design Manager @ United States Postal Service
Jan 2016 – Jan 2019 | Washington D.C. Metro Area
I worked as a UX design manager for the Advance Analytics team, managing a team of three designers. Our primary responsibility was to design and explore analytical web applications, dashboards, and internal portals, working directly for the office of the CIO. We collaborated with various stakeholder groups within USPS to conduct user research, lead design workshops, gather project and data requirements, create wireframes, build prototypes, and test. As the core design team, we directly interacted with USPS executives to prepare and present to senior leadership and the board of directors.

### Sr. UX Researcher @ Intel Corporation
Jan 2013 – Jan 2015 | San Francisco Bay Area
Led large-scale UX research projects for Intel’s key UX initiatives. Collaborated with UX product teams (PC & Mobile Computing, Perceptual Computing, Intel Security) and corporate marketing stakeholders to lead UX research roadmap and incorporate research findings to all stages of product development life cycles to enhance product strategy.

### Design Research Consultant @ Root Inc.
Jan 2012 – Jan 2013 | Chicago, IL
As a design research consultant, I collaborated on user research initiatives to elevate the customer and employee experience for Starwood Hotels. Responsibilities included conducting ethnographic user research interviews and observations, as well as analyzing data to inform strategic decision-making.

### UX Design Consultant @ McDonald's
Jan 2012 – Jan 2012 | Chicago, IL
Enhanced McDonald's restaurant experience through innovative play area redesign. Led comprehensive project lifecycle, conducting user and stakeholder interviews, leading ideation and concept development, and delivering and presenting the final designs for senior leadership review.

### Design Researcher, Graduate Intern @ Yahoo
Jan 2011 – Jan 2011 | Sunnyvale, CA


## Education
### B.S. Industrial Design in Product Design
ArtCenter College of Design

### Master's degree in User Experience Design and Research
Illinois Institute of Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/joanne-hong-612b5631

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Source: https://flows.cv/joannehong
JSON Resume: https://flows.cv/joannehong/resume.json
Last updated: 2026-04-13