Designed a 0->1 AI benefits management demo, resulting in a $3.5m grant from the Gates Foundation. Restyled the Propel app design system alongside a full rebrand. Crafted a sweepstakes feature that drove engagement by 15% and $1.7m annual revenue. Designed 30+ growth experiments to improve onboarding and activation funnels for 6 million+ monthly active users. Led cross-functional initiatives to improve product development process.

Established a visual brand system from scratch for the New York-based Tiktok-viral music community. Spearheaded event marketing strategy and visual identity, growing Instagram social following from 5k to 180k+ in less than a year.

COME SING.

Led design strategy for i-Ready vocabulary software serving 12 million+ students, resulting in a 29% increase in average passing scores. Optimized design processes and documentation for accessibility (WCAG 2.1 compliance). Facilitated design thinking workshops across org. Co-founded and led the Asian ERG, serving 100+ members of self-identified Asian-American employees.