# Jocelyn Lui

> Product Design at Credit Karma

Location: San Francisco, California, United States
Profile: https://flows.cv/jocelynlui

## Work Experience
### Staff Product Designer @ Credit Karma
Jan 2023 – Present

### Senior Product Designer II @ Credit Karma
Jan 2022 – Jan 2023

### Senior Product Designer @ Credit Karma
Jan 2020 – Jan 2022

### Product Designer @ Credit Karma
Jan 2018 – Jan 2020

### Product Designer @ Verizon Digital Media Services
Jan 2016 – Jan 2018 | San Francisco Bay Area
After Vessel was acquired by Verizon Digital Media Services, the team was tasked with redesigning and rebuilding the go90 video platform. I lead the redesign and improved the user experience for discoverability throughout the platform across mobile, tablet and web. 

go90 3.0 launched in the App Store and Play Store on March 29, 2017!

### Product Designer @ Vessel
Jan 2014 – Jan 2016 | San Francisco Bay Area
My responsibilities included projects from UX and interaction design for our watch-experience iOS, Android and web experiences, designing the CMS for our content partners and content operations team and working on video marketing advertisements and email templates. 

I joined Vessel as the 3rd designer and worked with the team to design the product from stealth-mode through public. I've been leading design since December 2015.

In November 2016, Vessel was acquired by Verizon Digital Media Services.

### Product Designer @ Luvocracy
Jan 2013 – Jan 2014 | San Francisco Bay Area
I worked on UX and visual design projects for Luvocracy's responsive web and iOS experiences. I worked closely with our User Researcher to design studies to gather feedback for new concepts, features and the existing product.

In July 2014, Luvocracy was acquired by Walmart Labs and the team moved to their HQ.

### KPCB Design Fellow @ Kleiner Perkins Caufield & Byers
Jan 2013 – Jan 2013
I was a fellow in the first KPCB Design Fellows class– where I spent a summer working on projects at Luvocracy, exploring the Bay Area and learning the ins and outs of startup culture. 

Press articles: 
- https://www.kpcb.com/news/kpcb-announces-first-design-fellows-class-2013
- http://www.wired.com/2013/05/kleiner-perkins-fellows/#slideid-149416
- http://www.fastcodesign.com/1672606/vc-giant-kleiner-perkins-announces-its-first-design-fellows

### Mac Computer Lab Assistant @ RIT Information Technology Services
Jan 2011 – Jan 2013
I was responsible for overseeing computer labs in RIT’s College of Imaging Arts & Sciences as well as assisting students and faculty with software and equipment.

### NTID Note-taker @ Rochester Institute of Technology
Jan 2010 – Jan 2013
I was responsible for taking notes for hard-of-hearing students in my classes.

### Design Intern @ Ogilvy & Mather
Jan 2012 – Jan 2012
I worked as a design intern alongside art directors, designers and copywriters on Ogilvy’s digital design team on web and mobile projects for American Express, BlackRock, British Airways, IKEA and Dupont.


## Education
### Bachelor of Fine Arts (BFA) in New Media Design and Imaging
Rochester Institute of Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/luijocelyn
- Portfolio: http://jocelynlui.com

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Source: https://flows.cv/jocelynlui
JSON Resume: https://flows.cv/jocelynlui/resume.json
Last updated: 2026-04-13