+ Led UX design, research, and strategy for 0-to-1 product launches enabling mathematical optimization workloads for business-critical problems (e.g., vehicle routing, resource allocation), serving both technical and non-technical users.

+Owned end-to-end design and launch of a new AWS product, delivering short-term solutions while defining the long-term vision to support complex mathematical optimization workloads.

+ Led UX strategy and drove validation for Generative AI products, leveraging research to identify target users and prioritize capabilities across launch phases.

+ Drove strategic research programs—including interviews, surveys, usability tests, and workshops—uncovering 30+ insights that shaped product strategy and guided cross-functional execution.

+ Influenced six cross-functional teams to align design execution from concept through launch and across multiple iterations.

+ Established success metrics to ensure design solutions delivered measurable customer and business impact.

+ Drove end-to-end experiences across retail, insurance, and education, delivering solutions aligning with business, brand, and user needs.

+ Designed 7 B2B trading and banking tools, streamlining workflows for Client Coverage, M&A, and Capital Markets.

+ Delivered a product that reduced banker task time by 25%, saving 20 hours weekly through data optimization and actionable insights.

+ Led 2 end-to-end projects from design to launch, conducting 35+ user research sessions and delivering products aligned with business goals and user needs.

+ Designed and launched Cigna’s Client Informatics Mapping tool, providing geographic insights for benefit plans and enabling data-driven presentations and analysis.

+ Created Cigna’s Customer Advocacy Report tool, gathering customer insights to improve understanding of product interactions and inform business decisions.

+ Led the design of 12 MVPs, defined ambitious product visions from scratch, and developed interactive prototypes to achieve cross-functional alignment.

+ Collaborated with 12 internal teams to create marketing materials, including logos, email templates, motion graphics, and videos.

+ Led the 0-to-1 design of an intercom bridging physical and digital elements, owning product development from concept to launch—driving $15M in 2019 revenue with 275% YoY growth.

+ Designed user flows, prototypes, high-fidelity visuals, design systems, and micro-interactions from scratch.

+ Owned end-to-end user testing, from planning to analysis, delivering insights to rapidly refine designs before launch.