# Jocelyn Ma > Product Designer at Amazon Web Services (AWS) Location: New York, New York, United States Profile: https://flows.cv/jocelynma I’m a UX/UI Designer, creating seamless, meaningful, and memorable experience. To learn more about my design process and my work, visit www.jocelynma.com. ## Work Experience ### Product Designer @ Amazon Web Services (AWS) Jan 2022 – Present | New York, United States + Led UX design, research, and strategy for 0-to-1 product launches enabling mathematical optimization workloads for business-critical problems (e.g., vehicle routing, resource allocation), serving both technical and non-technical users. +Owned end-to-end design and launch of a new AWS product, delivering short-term solutions while defining the long-term vision to support complex mathematical optimization workloads. + Led UX strategy and drove validation for Generative AI products, leveraging research to identify target users and prioritize capabilities across launch phases. + Drove strategic research programs—including interviews, surveys, usability tests, and workshops—uncovering 30+ insights that shaped product strategy and guided cross-functional execution. + Influenced six cross-functional teams to align design execution from concept through launch and across multiple iterations. + Established success metrics to ensure design solutions delivered measurable customer and business impact. ### Freelance Designer @ Unknown Jan 2019 – Jan 2022 | New York, United States + Drove end-to-end experiences across retail, insurance, and education, delivering solutions aligning with business, brand, and user needs. ### Senior Product Designer @ JPMorgan Chase & Co. Jan 2021 – Jan 2022 | New York, United States + Designed 7 B2B trading and banking tools, streamlining workflows for Client Coverage, M&A, and Capital Markets. + Delivered a product that reduced banker task time by 25%, saving 20 hours weekly through data optimization and actionable insights. ### Product Designer @ Cigna Jan 2019 – Jan 2021 | New York, United States + Led 2 end-to-end projects from design to launch, conducting 35+ user research sessions and delivering products aligned with business goals and user needs. + Designed and launched Cigna’s Client Informatics Mapping tool, providing geographic insights for benefit plans and enabling data-driven presentations and analysis. + Created Cigna’s Customer Advocacy Report tool, gathering customer insights to improve understanding of product interactions and inform business decisions. + Led the design of 12 MVPs, defined ambitious product visions from scratch, and developed interactive prototypes to achieve cross-functional alignment. + Collaborated with 12 internal teams to create marketing materials, including logos, email templates, motion graphics, and videos. ### Product Designer @ Latch Jan 2019 – Jan 2019 | New York, United States + Led the 0-to-1 design of an intercom bridging physical and digital elements, owning product development from concept to launch—driving $15M in 2019 revenue with 275% YoY growth. + Designed user flows, prototypes, high-fidelity visuals, design systems, and micro-interactions from scratch. + Owned end-to-end user testing, from planning to analysis, delivering insights to rapidly refine designs before launch. ### UX/UI Designer @ Six Vertical Jan 2017 – Jan 2018 | Greater Los Angeles Area + Led digital commerce experiences, crafting user flows and delivering pixel-perfect designs for multiple customers, including Waste Management, Honeywell, and Vaisala. + Designed visual solutions across traditional, digital, motion, and video platforms using Adobe Creative Cloud. + Delivered modern digital commerce interfaces, ensuring alignment with client brand and style guidelines. ### Product Design Contractor @ CHOi Design Jan 2017 – Jan 2017 | Greater Chicago Area + Developed new websites from ideation to full production with HTML and CSS that focused on-site usability and flow of the user experience. + Provided visual solutions expressed through hand sketching, digital sketching, and rendering to meet functional requirements for Weber Grills. + Produced marketing materials in both print and digital platforms that addressed business, brand, and marketing requirements for the company. ### ArtCenter Adidas DesignStorm Participant @ adidas Jan 2015 – Jan 2015 | Portland, Oregon Area + Created personas and usage scenarios to develop products and services, targeting female users that are transitioning from high school to college and into their careers. ### Industrial Design Intern @ Pilotfish Jan 2015 – Jan 2015 | Taipei City, Taiwan + Participated in design research methods ranging from on-site observation and in-person interviews to evaluating usability studies for redesigning Tokuyo massage chair remote control. + Proposed solutions through defining, creating, testing mock-ups, and 3D modeling for various companies including HP and Tokuyo. ### Interior Design Intern @ M&M Portfolio Jan 2012 – Jan 2012 | West Covina, California + Assisted with interior design projects using AutoCAD for an overseas company with creative partners across global locations. ### Industrial Design Intern @ Solteras, Inc. Jan 2010 – Jan 2011 | City of Industry, California + Constructed model for new headset lines exhibited at CES 2011 Show. ## Education ### Bachelor's Degree with honors in Product Design ArtCenter College of Design ### Associate's Degree in Product Design- Graphics Pasadena City College ## Contact & Social - LinkedIn: https://linkedin.com/in/jocelynmadesign - Portfolio: http://jocelynma.com --- Source: https://flows.cv/jocelynma JSON Resume: https://flows.cv/jocelynma/resume.json Last updated: 2026-03-29