# Jocelyn Wong > Design systems at Snowflake Location: San Francisco Bay Area, United States Profile: https://flows.cv/jocelynwong Hello! I’m a product designer that loves crafting intuitive, holistic user experiences and bringing order to complex problems. I specialize in leading and launching products from end-to-end as well as building and growing design systems. My strengths are in interaction and visual design for web and mobile. However, I’m no stranger to user research, illustration, or branding work. Nothing great is ever achieved alone. I thrive in a highly collaborative environment and firmly believe a positive team culture can lead to product excellence. Design plays an essential role in a business, but it can truly be successful when it works harmoniously with all the other moving pieces like engineering, content strategy, and product management. What makes me, me? I watch every dog video I come across, dream about creating a large vegetable garden, and generally love challenging myself in new ways. If you’re interested, reach out! I’d be happy to chat and share some recent work. ## Work Experience ### Staff Product Designer, Design System @ Snowflake Jan 2025 – Present ### Lead Product Designer, Design System @ Atlassian Jan 2024 – Jan 2025 • Led the systemic rollout of Dark Mode across multiple Atlassian products including Jira, Confluence, Trello, Atlas, and Bitbucket. This fulfilled the #1 customer-requested feature for Jira and #3 for Confluence. • Conceptualized, defined, and delivered Atlassian Design System’s first version of a custom theming solution, which paves the way for customers to apply their own branding across all Atlassian products. • Collaborated cross-functionally with engineers, designers, managers, and PgMs to define strategies, release plans, scope, and sequencing for key design system capabilities such as color and icon. These efforts created the necessary clarity in ambiguous situations. • Co-led quarterly and sprint planning with the engineering lead for a team of 12 (including 4 designers). • Prioritized tasks, managed workload, and tracked progress to ensure continuous alignment with strategic goals and timely delivery. • Mentored and guided designers across Atlassian teams on strategically leveraging and adopting the Atlassian Design System. This fostered best practices and ensured consistent implementation of design standards across products. ### Senior Product Designer, Design System @ Atlassian Jan 2020 – Jan 2024 • Revamped the Atlassian Design System’s color and elevation system to enable dark mode, enhance accessibility, and improve overall usability. The new color system achieved widespread adoption across Atlassian products, many exceeding 95% adoption. • Wrote and published the first token documentation onto atlassian.design, empowering teams to self-serve information and accelerate migration to tokens. • Co-developed the Atlassian Design System's values and principles, which has been used to guide and align decisions across the team. • Managed and maintained Figma libraries so that Atlassian designers can create more consistently and efficiently. ### Senior Product Designer @ 23andMe Jan 2019 – Jan 2020 23andMe is a consumer genetics and research company focused on helping people access, understand, and benefit from the human genome. Millions of customers worldwide have made discoveries about their ancestry and health through 23andMe’s 150+ personalized DNA reports. • Led the design for growth initiatives such as funnel improvements, kit upgrades, and subscriptions • Shipped significant, company-wide initiatives under tight time-frames, including launching a new subscription service. Delegated work when necessary to ensure all tasks were completed on time • Led 23andMe’s design system design efforts and evangelized benefits to leadership and teams to gain buy-in and adoption. Coordinated with designers and developers across web, iOS, and Android to identify opportunities for improvements, create new styles and components, document changes, and update Figma libraries • Participated in company-wide push to make the products and design system accessible. Delivered visual accessibility improvements for links, buttons, and form components • Researched, planned, and migrated design system components and styles over from Sketch to Figma. Supported and trained various team members including developers on how to use Figma • Partnered with product managers, designers, content strategists, developers, and marketing to brainstorm, get feedback, give feedback, and ensured new products, features, or fixes are user-centered, pixel-perfect, and on track to launch • Navigated complexities around different platforms (desktop, iOS, Android, email, print) and medical regulations ### Product Designer @ Udacity Jan 2016 – Jan 2019 Udacity's mission is to democratize education through the offering of higher education opportunities that are accessible, flexible, and economical. Virtually anyone on the planet with an internet connection and a commitment to self-empowerment through learning can come to Udacity, master a suite of job-ready skills, and pursue rewarding employment. • Designed and shipped multiple consumer-facing products and admin tools from idea to launch, which formed the student help and community ecosystem. Students with access to Student Hub (Udacity’s student and mentor chat platform) were able to complete projects 20% faster • Partnered closely with cross-functional team members such as designers, researchers, product managers, and developers at all stages of the process to brainstorm, research, collaborate, exchange feedback, and ship products. Advocated for products that were user-centered, on schedule, scalable, on brand, and high quality • 
Defined, designed, and documented new UI components for Udacity’s design system with design system engineers and designers • Crafted products and features for desktop, mobile web, iOS, and Android to ensure products were accessible to all students • Refreshed legacy pages on website to reflect 2016 rebrand • 
Designed landing pages and marketing campaigns that announced Nanodegree launches, product launches, special promotions, scholarship competitions ### UI/UX Designer (Contract) @ Hackster.io Jan 2016 – Jan 2016 Hackster.io is a developer community for learning, programming, and building hardware. They have a network of 600,000+ innovators and hundreds of technology partners on their platform. • Improved current features and designed UI and visuals for the new content feed. The content feed would enable community members to view content linearly and in more detail • Created Facebook ads, web ads, print ads, and other marketing assets to promote events, competitions, and Hackster.io's overall brand awareness ### Product Designer @ Fingerprint Jan 2012 – Jan 2016 | San Francisco Bay Area Fingerprint Digital helps companies create custom kids learning products by offering strategy, operations, design, and development services. They have worked with companies of all sizes including Samsung, Highlights, and Sylvan Learning. • Launched end-to-end solutions for B2B2C mobile content platforms that helped companies provide an edutainment service for kids and parents • Partnered closely with cross-functional team members such as product managers, engineers, content curators, and designers to build polished, consistent products that provided delightful experiences kids would love and understand and parents would trust • Created working prototypes and participated in user testing sessions to ensure the products represented the views and needs of both kids and parents • Worked quickly and efficiently in a fast-paced environment ### Graphic Designer @ Associated Students, Inc.-Cal Poly San Luis Obispo Jan 2011 – Jan 2012 | San Luis Obispo Associated Students, Inc. (ASI) is an inclusive, empowering, student-driven organization committed to providing programs, services, and facilities that enhance and develop the student learning experience at Cal Poly San Luis Obispo. • Designed collateral surrounding the new business identity for Associated Students, Inc. (ASI) with a team of 3 other designers • Created brochures, maps, cards, posters, wayfinding signage, and other materials necessary for a smooth opening of the newly remodeled Recreation Center • Designed posters, postcards, and other pieces to promote school and community events and concerts ### Design Intern @ ZURB Jan 2011 – Jan 2011 | Campbell ZURB is a product design company. They help companies design incredible digital products (things like desktop software, mobile apps, etc), websites, and integrated services. • Designed and illustrated the printed Employee Handbook, a collection of helpful process tips and resources that employees could reference • Contributed to ZURBwired, a 24-hour hackathon focused on revamping a non-profit's brand, website, and marketing collateral to help them better promote themselves • Collaborated with others on layouts and ideas for projects ### Design Intern @ Jayne Wayne Design - Personalized Web and Branding Solutions Jan 2011 – Jan 2011 • Created business identities for clients (logos, brochures, printed materials, website design) ## Education ### BFA Candidate for Art and Design in Concentration Graphic Design California Polytechnic State University-San Luis Obispo ## Contact & Social - LinkedIn: https://linkedin.com/in/jocelyn-wong-design - Portfolio: https://jocelyn-wong.com --- Source: https://flows.cv/jocelynwong JSON Resume: https://flows.cv/jocelynwong/resume.json Last updated: 2026-04-13