• Led design system strategy and execution, reducing design-to-dev handoff time by approximately 25% through reusable components, interaction specs, and shared style guidelines

• Redesigned navigation and information architecture in partnership with business units, improving findability and CTA hierarchy across a complex B2B web ecosystem

• Conducted end-to-end UX research and discovery - including synthesis with AI-assisted tools - to surface user needs and inform design decisions

• Created high-fidelity responsive designs across complex workflows, maintaining consistency with brand standards and WCAG accessibility requirements

• Partnered with product, engineering, and content teams to deliver scalable design patterns built to serve 10+ business units

As a Full Stack UX & UI designer on the SAP.com design team, I create compelling and user-focused web experiences, following established design processes and collaborating closely with stakeholders. My responsibilities include:

• Conducting research and discovery to identify UX needs based on real data.

• Creating information architecture (IA) deliverables including sitemaps, user flows, and wireframes.

• Translate wireframes into hi-fidelity page designs that adhere to branding and style guidelines.

• Generate hi-fidelity mockups of all responsive screens within a workflow

• Produce detailed documentation, such as product requirement documents (PRDs) and online style guide, for final designs and interactions.

• Collaborate with development teams to understand and clarify UX requirements.

• Actively participating as a stakeholder in the development process, overseeing user acceptance testing (UAT) and ensuring project completion.

• Maintain and update relevant sections of the online style guide, managing user permissions.

• Provide design training and guidance on the online style guide to various stakeholders, including content editors, AEM development teams, and external design agencies.

This comprehensive approach ensures seamless collaboration and delivery of exceptional user experiences across SAP.com projects.

As the Lead UI designer on the SAP Community team, I played a pivotal role in enhancing the community website and driving engagement initiatives through a blend of digital and print design initiatives. My contributions included:

• Drive and implement the SCN homepage redesigns with close collaborating with IT; driving and implementing brand updates across the SCN website.

• Established a streamlined system for managing web assets, including web graphics, profile photos and community badges.

• Created original artwork for badges in alignment with SAP branding guidelines, ensuring cohesive visual identity.

• Active involvement in community programs such as SAP Gamification, SAP Mentors, SAP Topic Leaders, and SAP TechEd Events, fostering a vibrant and inclusive community environment.

Through my dedication to design excellence and commitment to community enhancement, I contributed to the success and growth of the SAP Community Network.