Promoted from Junior Analyst to manage mobile campaigns across tactics (site retargeting, prospecting, contextual targeting, PMPs, publisher direct buys) while exceeding company KPIs.
Proactively track campaign pacing and performance, ensuring accurate and timely delivery of budget using Kochava and Adjust MMP platform.
Budgeted campaigns closely to ensure spend is aligned with daily/weekly goals.
Effectively communicated digital strategies and rationale for tactical approaches across 15+ channels daily.
Stay apprised of current and new industry trends, competitive intelligence, and data offerings to successfully deploy on relevant campaigns.
Collaborate with IT, Ad Operations, Analytics, Game, Database, and Media Planning Teams on-site tagging, creative tag delivery, campaign strategy/execution, and reporting.
Managed 15+ networks to support 3 internal IPs and over 5 external clients from launch to campaign maintenance meeting many KPI goals.