Launched and ran ads on Paid Social (FB/IG, Snap, TikTok) for Agency Clients from 5k to 100K monthly spend while hitting targeted KPIs. Create ads to A/B test based on analyzed data performance.

Launched and ran ads on Paid Social (FB/IG, Snap, TikTok) and Google (GTM, SEO) for 10+ games at over 100K monthly spend while hitting targeted KPIs.

Growth marketing: worked on multiple new IPs in collaboration with engineering, product, and marketing to achieve successful virality and KPIs in a span of less than 2 months per IP, from conception to launch.

Influencer Marketing: contacted, communicated, and successfully contracted many Influencers for different campaigns resulting in projected high engagements and conversions.

First marketing hire within the company. Launched multiple channels, some leaning heavily towards the insurance vertical from $300 monthly spend to $500,000+ monthly spend, improving KPIs from first month to most current month by 13%.

Budgeted monthly spend to align with quarterly forecast and meeting LTV goals.

Collaborated with Analytics to set up new channels and data ingestion to be easily accessible, making sure all data and spend are correctly attributed on daily reports.

Develop strong relationships with external channels to implement launch strategies that align with state-to-state launch and consequent budget increase.

Provide forecasting updates and new channel recommendations on how spend should be allocated according to marketing goals.

Planned and implemented multiple channels to buy traffic from as well as set up a 3rd party tracking system for mobile acquisition.

Optimized campaigns across multiple channels according to department budget and KPIs goals, launching over 10+ new IPs.

Collaborated and strategized with multiple internal departments to implement correct reporting for campaign optimizations.

Promoted from Junior Analyst to manage mobile campaigns across tactics (site retargeting, prospecting, contextual targeting, PMPs, publisher direct buys) while exceeding company KPIs.

Proactively track campaign pacing and performance, ensuring accurate and timely delivery of budget using Kochava and Adjust MMP platform.

Budgeted campaigns closely to ensure spend is aligned with daily/weekly goals.

Effectively communicated digital strategies and rationale for tactical approaches across 15+ channels daily.

Stay apprised of current and new industry trends, competitive intelligence, and data offerings to successfully deploy on relevant campaigns.

Collaborate with IT, Ad Operations, Analytics, Game, Database, and Media Planning Teams on-site tagging, creative tag delivery, campaign strategy/execution, and reporting.

Managed 15+ networks to support 3 internal IPs and over 5 external clients from launch to campaign maintenance meeting many KPI goals.