# Jodie S. > User Acquisition Manager, Paid Social Location: San Francisco Bay Area, United States Profile: https://flows.cv/jodies Jodie Sison, Digital Media Manager. I have over 10 years of experience in digital media marketing and digital design, and bring a unique intersection of skills including digital acquisition marketing, creative analysis and additionally, a deeply strategic and executional mindset. My experience spans the mobile gaming industry leading both marketing and design teams through rapid scaling and execution during my tenure at early to late stage companies such as MZ, Roblox, Ubisoft, and RockYou. ## Work Experience ### Consultant, User Acquisition Manager, Paid Social Marketing @ Pelago Jan 2022 – Present Launched and ran ads on Paid Social (FB/IG, Snap, TikTok) for Agency Clients from 5k to 100K monthly spend while hitting targeted KPIs. Create ads to A/B test based on analyzed data performance. ### Manager, Paid Social @ Playco Jan 2021 – Jan 2022 | United States Launched and ran ads on Paid Social (FB/IG, Snap, TikTok) and Google (GTM, SEO) for 10+ games at over 100K monthly spend while hitting targeted KPIs. Growth marketing: worked on multiple new IPs in collaboration with engineering, product, and marketing to achieve successful virality and KPIs in a span of less than 2 months per IP, from conception to launch. Influencer Marketing: contacted, communicated, and successfully contracted many Influencers for different campaigns resulting in projected high engagements and conversions. ### User Acquisition Manager @ NOBLR Jan 2018 – Jan 2021 | San Francisco Bay Area First marketing hire within the company. Launched multiple channels, some leaning heavily towards the insurance vertical from $300 monthly spend to $500,000+ monthly spend, improving KPIs from first month to most current month by 13%. Budgeted monthly spend to align with quarterly forecast and meeting LTV goals. Collaborated with Analytics to set up new channels and data ingestion to be easily accessible, making sure all data and spend are correctly attributed on daily reports. Develop strong relationships with external channels to implement launch strategies that align with state-to-state launch and consequent budget increase. Provide forecasting updates and new channel recommendations on how spend should be allocated according to marketing goals. ### Senior Media Buyer @ Series A Startup Jan 2017 – Jan 2018 | San Francisco Bay Area Planned and implemented multiple channels to buy traffic from as well as set up a 3rd party tracking system for mobile acquisition. Optimized campaigns across multiple channels according to department budget and KPIs goals, launching over 10+ new IPs. Collaborated and strategized with multiple internal departments to implement correct reporting for campaign optimizations. ### Media Buyer @ Machine Zone, Inc. Jan 2015 – Jan 2017 | Palo Alto, CA Promoted from Junior Analyst to manage mobile campaigns across tactics (site retargeting, prospecting, contextual targeting, PMPs, publisher direct buys) while exceeding company KPIs. Proactively track campaign pacing and performance, ensuring accurate and timely delivery of budget using Kochava and Adjust MMP platform. Budgeted campaigns closely to ensure spend is aligned with daily/weekly goals. Effectively communicated digital strategies and rationale for tactical approaches across 15+ channels daily. Stay apprised of current and new industry trends, competitive intelligence, and data offerings to successfully deploy on relevant campaigns. Collaborate with IT, Ad Operations, Analytics, Game, Database, and Media Planning Teams on-site tagging, creative tag delivery, campaign strategy/execution, and reporting. Managed 15+ networks to support 3 internal IPs and over 5 external clients from launch to campaign maintenance meeting many KPI goals. ### Senior Marketing Artist @ Machine Zone, Inc. Jan 2014 – Jan 2015 | Palo Alto, CA Created creative testing calendars for 100+ channels to prevent ad fatigue and drive new iterations to challenge top performers and generate new concepts. Coordinated ad creative testing across performance channels and provide additional input during strategy sessions for future campaign planning. Uncovered efficiencies for 10+ channel managers by finding areas of improvement and acted as an interim project manager for the creative team pre and post launch of new IPs. Supported cross functional brainstorming to ideate new concepts, narratives, and iterate 10+ best performing ads on a monthly basis. Tracked industry landscape and monitor live creative messaging to provide feedback for the creative team to improve organizational competitive intelligence. ### Visual Designer, Graphic Designer @ ROBLOX Corporation Jan 2012 – Jan 2013 | San Mateo, CA Worked with the web and design team to define and implement conceptual UI/UX visual directions of web and mobile pages before deployment. Collaborated with multidisciplinary teams to continuously give recommendations to improve and enhance usability. Created and designed digital and print quality ads with and without client’s resources to meet deadlines and for game conventions. ROBLOX Game Convention 2012, Maker Faire 2013, BLOXCON 2013. Maintained and updated website's Style Guide to push consistency throughout the website. ### Senior Art Lead @ Ubisoft Jan 2011 – Jan 2012 Lead and assisted in several titles: NCIS, CSI: Crime City, House M.D., Petz World, Horse Saga. Designed UI concepts for new in-game features and contents for NCIS and CSI games. Actively managed asset pipeline for social games and provided artistic direction from conception, to prototyping, and to production for the external teams for game’s visual design, UI, art, animation and Marketing artwork. Managed and participated in the negotiation of contracts with 3 external vendors for projects confirming they are in line with the budget. Communicated with cross functional team members including General Managers, Producers, Game Designers, and Engineers to define aesthetic vision of the current project. ### Art Lead, Art Manager @ RockYou! Jan 2008 – Jan 2010 Managed 4 new FaceBook concept games: My Casino, Toyland, Underwater City, Fairy Tale Land. Consequently lead an art team of over 20 members to a successful launch of several social games: My Casino, ToyLand, Underwater City, SuperHug, and SuperPets. Define, manage and refine the production process for the Concept Art Team. Provided artistic direction from conception, to prototyping, and to production for the internal and external art teams. Screened, interviewed and hired 18 candidates for the Art and Design department. Mentored and guided all new hires towards a successful path within the company. Actively managed asset pipeline for all games focusing on time and quality while meeting deadlines. Assisted in all aspects of a game's visual design, art, animation and marketing artwork. ## Contact & Social - LinkedIn: https://linkedin.com/in/jodietruong --- Source: https://flows.cv/jodies JSON Resume: https://flows.cv/jodies/resume.json Last updated: 2026-04-13