Buyer Experience and Customer Acquisition Team, Growth Team

Collaborated with product and commerce teams to streamline end-to-end journey, from choosing products and solutions to onboarding and checkout.

Led UX redesign of product sign-up flow; increased business sign-ups by 21%.

Worked with product managers, engineers and others to establish new machine learning-driven ad placement in Jira, increasing first full purchase (FFP) by 16%, and generating annualized 1,287 FFP per year.

Designed the Medicare Customer Center, which exceeded initial business goal of 10k new users by 10X. A total of 106K Customer Center accounts were created and activated within 2 months of going live.

Spearheaded the design of the Medicare UI library with a focus on accessibility and industry standards.

Rebranded Medicare digital products under tight deadlines, established scalable visual guidelines for new typography, colors, and photo direction.

Designed online enrollment and checkout flows for Small & Medium Business (SMB), which:

• Exceeded conversion target goals by 50%

• Grew self-completion rates to over 80%

• Resulted in major cost savings by lowering user need for help by service agents by 66%

Designed (SMB) online insurance shopping flow delivering 40%+ YoY growth

Led design for eHealth enterprise product “Sales Application” for our internal sales agents.

Took over multiple Medicare projects mid-stream. Quickly developed an effective and scalable design framework and information architecture for these products.