# Jodie Yanling Li > Senior Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/jodieyanlingli I’m Jodie Li, a creative and results-driven Senior Product Designer with 10+ years of experience, from ecommerce to enterprise design. Expertise in user research and interaction design with a proven ability to boost engagement and conversion. Strong visual design foundation and effective collaborator across cross-functional teams. ## Work Experience ### Senior Product Designer @ Atlassian Jan 2022 – Jan 2025 Buyer Experience and Customer Acquisition Team, Growth Team Collaborated with product and commerce teams to streamline end-to-end journey, from choosing products and solutions to onboarding and checkout. Led UX redesign of product sign-up flow; increased business sign-ups by 21%. Worked with product managers, engineers and others to establish new machine learning-driven ad placement in Jira, increasing first full purchase (FFP) by 16%, and generating annualized 1,287 FFP per year. ### Sr. Staff Product Designer @ eHealth, Inc. Jan 2022 – Jan 2022 | California, United States ### Staff Product Designer @ eHealth, Inc. Jan 2020 – Jan 2022 | Santa Clara, california Designed the Medicare Customer Center, which exceeded initial business goal of 10k new users by 10X. A total of 106K Customer Center accounts were created and activated within 2 months of going live. Spearheaded the design of the Medicare UI library with a focus on accessibility and industry standards. Rebranded Medicare digital products under tight deadlines, established scalable visual guidelines for new typography, colors, and photo direction. ### Senior Product Designer @ eHealth, Inc. Jan 2018 – Jan 2019 | Santa Clara County, California, United States Designed online enrollment and checkout flows for Small & Medium Business (SMB), which: • Exceeded conversion target goals by 50% • Grew self-completion rates to over 80% • Resulted in major cost savings by lowering user need for help by service agents by 66% Designed (SMB) online insurance shopping flow delivering 40%+ YoY growth ### Product Designer @ eHealth, Inc. Jan 2015 – Jan 2017 | San Francisco Bay Area Led design for eHealth enterprise product “Sales Application” for our internal sales agents. Took over multiple Medicare projects mid-stream. Quickly developed an effective and scalable design framework and information architecture for these products. ### Senior Visual Designer @ eHealth, Inc. Jan 2013 – Jan 2015 | San Francisco Bay Area Created the 2014 “eHealth’s 5 Steps to Obamacare” eBook with Nate Purpura (named Master of Data Illustration by Kapost for his content in combination with my design and Illustrations). Graphics from the book have been repurposed many times for social media content. Keeper of the brand, create and maintain eHealth brand style guide Created new illustrations from scratch for over 50 explanatory videos in under a month in preparation for the Open Enrollment Period. Create mood board and shoot eHealth custom photos to be used on eHealth ecommerce site, Set up guideline for photo direction ### Freelance Visual Designer @ Clients: SOM, SolarCity (acquired by Tesla), Franklin Templeton, The Trust for Public Land Jan 2010 – Jan 2013 ### Web Designer / Graphic Designer @ TYM Design Jan 2006 – Jan 2009 | Concord, CA Co-founded a design studio serving small to midsize businesses. Handled daily operations, pitched proposals, negotiated contracts, and managed projects from concept to final delivery. ## Education ### BFA in Illustration & Animation San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/jodie-li --- Source: https://flows.cv/jodieyanlingli JSON Resume: https://flows.cv/jodieyanlingli/resume.json Last updated: 2026-04-13