Leading the UX Design team for Commerce Center, J.P. Morgan’s merchant services UX platform, focused on streamlining commerce experiences for enterprise, mid-market, to SMB clients.

Responsible for a multidisciplinary team of UX designers, content designers, and researchers and service designers in delivering end-to-end design strategy and execution for digital merchant products.

Defined and scaled design systems that support responsive, accessible, and high-performance user interfaces across web and mobile platforms.

Partner closely with Product, Engineering, and Research to drive a user-centered approach in building intuitive tools for payments, reporting, onboarding, and risk management.

Fostered a user-centric design culture—embedding user research, journey mapping, and usability testing throughout the product development lifecycle to ensure intuitive, needs-driven solutions.

Act as the strategic voice of design in executive-level planning and roadmapping conversations.

As a Design Leader for the Survey Monkey core experiences, I have had the privilege of driving the design strategy and vision for one of the industry's leading survey and feedback platforms. With a passion for creating intuitive and user-centric experiences, I have led a team of talented designers in delivering exceptional products that empower users to gather valuable insights and make data-driven decisions.

As a Director of the Product Design Team, I have had the privilege of spearheading a transformative journey in the energy industry, redefining how work is done through innovative design solutions.

My role involved leading and inspiring a team of talented designers, fostering a culture of creativity, collaboration, and excellence. Together, we have been dedicated to understanding the unique challenges faced by the energy industry and creating user-centered solutions that enhance efficiency, optimize operations, and drive business growth.

Led the core Merchant UX Design team of designers, delivering solutions for small businesses, mid-sized companies, and large enterprises.

Spearheaded the redesign of the Enterprise Servicing Portal, improving reporting tools, user and access management, approval workflows, and dispute resolution.

Launched Approvals/Dual Controls, a security-focused feature that led to zero incidents of fraud among merchants who adopted it, reinforcing PayPal’s position as a trusted enterprise payments provider.

Served as UX lead for platform unification, aligning Braintree, Hyperwallet, and PayPal capabilities into a single cohesive merchant experience—streamlining workflows, reducing friction, and modernizing the payment ecosystem for enterprise users.

Directed the rebranding and UX redesign of PayPal China following the GoPay acquisition, making PayPal the first foreign operator to own a payments platform in China. Delivered a unified experience that integrated features from both platforms, aligning with regional market needs and global design standards.

Owned UX for money movement and management, including currency exchange (FX) and fund transfers, improving ease-of-use and transactional clarity for merchants.

Led the design and rollout of Instant Transfer for Small Businesses, contributing to an increased year-over-year revenue increase through faster access to funds and improved user satisfaction.

Championed data-informed design, accessibility, and scalable systems thinking, collaborating cross-functionally with Product, Engineering, Research, and Compliance.

Led the UX design vision and execution for PayPal Partner, a global platform enabling ISVs, marketplaces, and commerce platforms to integrate PayPal products at scale.

Directed end-to-end design for partner onboarding, integration tooling, and co-marketing experiences—driving adoption of PayPal’s payment solutions across thousands of partner ecosystems.

Collaborated cross-functionally with Product, Engineering, and Business Development to align design priorities with platform strategy and partner needs.

Designed scalable UI frameworks and patterns to support varied partner types, from small SaaS startups to enterprise marketplaces.

Conducted extensive partner and developer research to inform UX strategy and identify friction points in integration and go-to-market workflows.

Delivered responsive, accessible design systems aligned with PayPal’s brand and security requirements.

Enabled a seamless partner experience that contributed to increased integration efficiency and partner satisfaction across key growth markets.