# Joee S. > Founding product designer | Fintech, 0→1 | ex-Sr Staff Location: New York, New York, United States Profile: https://flows.cv/joee Multidisciplinary product designer and digital rights activist. ## Work Experience ### Founder @ Stealth Jan 2026 – Present | NYC ### Senior Staff Product Designer @ Wealthfront Jan 2024 – Jan 2025 • Led design for Wealthfront’s Investing Ecosystem team, responsible for strategic visioning, quarterly roadmapping, hiring, functional operations, and hands-on design execution, partnering closely with senior leadership. • Designed and launched Wealthfront’s Securities Lending Program from 0 to 1, led the redesign for Wealthfront’s global dashboard, and spearheaded over a dozen major product features and enhancements across the Investing area, supporting revenue growth and profit margin of over 40% to a successful IPO. • As one of two design engineers, built Wealthfront’s first code prototypes actively used in research and development, piloted AI tooling for use and adoption within the Design team, and was the sole designer to contribute to all frontend codebases (Web, iOS, Android). ### Product Design Lead @ Petal Jan 2023 – Jan 2024 | New York, NY • Led the product design team at Petal, where I managed the daily operations of a small design team, constructed quarterly roadmaps, and developed long-term functional strategy, partnering closely with senior leadership, eng leads, product directors, and other cross-functional stakeholders. • Oversaw and contributed to all IC Design & Research activities across five pods. • Wrote code and provided auxiliary support as a design engineer to the frontend dev team across iOS, Android, and Web (React/React Native/Typescript). • Promoted and built community—spearheaded two company-wide hackathons and orchestrated over a dozen smaller programs, design workshops, and social events. Led Pétalo, the Hispanic/Latino employee resource group at Petal. ​ ### Senior Product Designer @ Petal Jan 2021 – Jan 2023 • Carried out all design & user research activities within the Payments team from 21Q4–22Q2. Changes improved multiple payment-related metrics (e.g. CSAT, call volume, time-to-pay) with significance, driving 2022 OKR’s. • Scaled Petal’s design system tenfold—publishing dozens of new components, authoring contribution processes, standardizing codebase structure and nomenclature guidelines, and further integrating Figma & Storybook to improve design / code parity across the company. • Developed the first set of functional roadmaps for the Product Design team in 2022, balancing user, functional, and company objectives. • Established UX benchmarks for auditing design and instituted critical monitoring for key UX areas in Petal’s data pipeline, improving UX and DevOps metrics (e.g. MTTD/I/R). ​ ### Industrial Designer @ Intelligent Product Solutions Jan 2016 – Jan 2021 | Happauge, NY • Led 12 major efforts and provided design services for over 70 clients across a dozen different industries. Work included: desktop, web and mobile apps, design systems, API's, children's toys, medical devices, industrial equipment, VR spaces, and more. Notable clients: DHS, Google, Steinway, AB InBev. • Player-coached digital designers and built the internal digital product workflow and infrastructure within the company from the ground up, implementing tooling, processes, and rituals. • Designed successful pitch proposals and curated both high-level ROM’s and bottoms-up design estimations for prospective clients totaling over $2MM signed for the company. • Only employee to provide billable support across six teams (Software, Mechanical, Electrical Engineering, Design, Marketing, and Business Development). ​ ### Graphic Designer @ Society of Hispanic Professional Engineers Jan 2013 – Jan 2015 | New York, United States • Directed design for Stony Brook SHPE & Region 4 (Northeast & Puerto Rico) event materials, including fliers, posters, newsletters, and multimedia content, ensuring cohesive branding and effective communication of key messages. • Spearheaded the rebranding efforts for the Stony Brook SHPE chapter, conceptualizing and implementing alternate logos, wordmarks, and overall identity. Produced our first digital catalogue to streamline the procurement process for merchandise materials and swag. ### Resident Assistant @ Stony Brook University Jan 2012 – Jan 2015 • Provided paraprofessional advising, mentoring, and guidance to ~35 students annually, and orchestrated over 40 programs (events, workshops, etc.) to foster community within a living/learning environment. • Served as Renovation Task Force Chair from 2014–2015, leading the development of an outreach strategy and gathering feedback from over 1000 students within a six-week period. Resultant insights and recommendations secured University funding and civic enrichment grants for the subsequent year. • Served as President of Quad Council, a large scale programming committee, and grew attendance by over 220% (YoY, 2013 to 2014) • Executed administrative tasks within residence building and enforced University policies, serving as a liaison between residents and facility operations. ​ ### Conference Assistant @ Stony Brook University Jan 2012 – Jan 2014 • Served as a counselor to participants of the Simons Summer Research Program, overseeing a group of high school students from across the country during their summer residency at Stony Brook University. • Acted as a liaison between participants and program administrators, addressing concerns, providing guidance, administering daily programming, processing maintenance requests, and assisting in opening/closing procedures when supervisors were on leave. • Created a digital scheduling workflow to aggregate and filter work hours for 25 coworkers, decreasing total scheduling time by over 70%. System was requested, implemented and used for subsequent years after. ### Design & Marketing Intern @ Ignite Innovations LLC Jan 2013 – Jan 2014 | Advanced Energy Research and Technology Center • Collaborated as one of three interns to strategize, develop, and oversee the execution of the CES 2014 marketing plan, managing a $20,000 budget to optimize promotional efforts. • Re-branded and managed company visual identity; created promotional events, banners, and flyers, ensuring alignment with brand standards. • Built CAD models, created 3D renderings, and partnered with manufacturing team to conceptualize and refine product aesthetics (color, material, finish). ## Education ### Bachelor of Engineering (BE) in Engineering Science, Dual Spec. Civil Engineering & Engineering Management Stony Brook University Jan 2010 – Jan 2015 ## Contact & Social - LinkedIn: https://linkedin.com/in/joee- --- Source: https://flows.cv/joee JSON Resume: https://flows.cv/joee/resume.json Last updated: 2026-03-30