# Joe Hsu > UI 🫱🏻‍🫲🏻AI ::: Building AI-powered products at GetWhys. 17-years shipping full-stack applications from ad-tech at scale (AppNexus/Xandr) to early-stage startups. Constantly building and exploring. Location: New York, New York, United States Profile: https://flows.cv/joehsu As a software engineer with experience in React.js, I have a strong understanding of the principles and practices of building and maintaining design systems. This includes working closely with designers and product managers to understand their vision and requirements, as well as implementing and maintaining the necessary components and styles to ensure a consistent and cohesive user experience across the product. I work with across teams and departments to integrate design systems into product development, I am passionate about staying up-to-date with the latest developments in the field and continuously improving my skills and knowledge and actively share and promote growth within the team. I have led engineering teams building products and managed engineers, and enjoy being involved in their growth. ## Work Experience ### Software Engineer @ GetWhys Jan 2025 – Present | New York, NY Built Echo to help provide evidence based feedback on marketing copy drafts. Setup evaluations to validate prompt changes and track improvements along with LLM observability ### Engineering Manager @ Minehub Technologies Jan 2023 – Jan 2025 | New York, New York, United States ### Senior Software Engineer @ Minehub Technologies Jan 2023 – Jan 2023 | New York, New York, United States Waybridge platform continues at Minehub! ### Senior Software Engineer @ Waybridge Jan 2021 – Jan 2023 | New York, New York, United States working closely with design to help build the design system worked on building trade management and complex pricing formulas ### Senior Software Engineer @ Xandr Jan 2018 – Jan 2021 | New York, New York, United States formerly known as AppNexus Audience and Insights team working on the data marketplace, cross-device and geo targeting products. Managed a team of engineers building the Planner product to help media planners respond to RFC's with confidence backed by data estimations using a web application. ### Software Engineer @ AppNexus Jan 2014 – Jan 2018 | Portland, OR ### Software Engineer @ Engine Yard Jan 2013 – Jan 2014 | Portland, OR - web services built with Ruby on Rails - server provisioning with Chef cookbooks and contributing back to community cookbooks - integrating with server monitoring services ### Web Developer @ Academic Software Plus Jan 2010 – Jan 2013 (company formerly known as Academic Management Systems) 2011 Employee of the year ### Intern Developer @ Academic Software Plus Jan 2009 – Jan 2010 ### Web Designer and Developer @ Future Delivery (Viralogy.com) Jan 2009 – Jan 2010 design and build the frontend for the homepage and search screens allowing users to check their blog rank and compare themselves to others. ### CIT Helpdesk Consultant @ University at Buffalo Jan 2008 – Jan 2009 Consultant for UB CIT Helpdesk. Assisting UB affilliates with issues concerning UB Services and campus networking issues. - Set up UB IT alerts (http://twitter.com/ubcitalerts) to help notify of network issues ### Surveyor @ Ruth Diamond Market Research Jan 2009 – Jan 2009 Help conduct consumer surveys in person and on-site in several food and drink studies. ## Education ### BA in Communication University at Buffalo ## Contact & Social - LinkedIn: https://linkedin.com/in/josephhsu - Website: http://twitter.com/jhsu - Website: https://calendly.com/atjhsu/30min --- Source: https://flows.cv/joehsu JSON Resume: https://flows.cv/joehsu/resume.json Last updated: 2026-04-05