Lead a team focused on driving personalized fan engagement across email, SMS, push notifications, web, and mobile for the Warriors, Valkyries, Chase Center, Thrive City, Golden State Sports Academy, and more. Design and execute strategies that support fans through every stage of their journey, from awareness and consideration to conversion, retention, and advocacy. Partner closely with teams across the organization to drive measurable impact, leveraging A/B testing and performance insights to optimize campaigns, grow the fan base, and deepen loyalty across all touchpoints.

Managed the design and development of fan experiences across mobile, web, and kiosk for the Warriors, Valkyries, and Chase Center, focused on enhancing the fan journey both at home and in-venue. Oversaw day-to-day work for a development team, driving improvements in usability, speed, and satisfaction. Partnered with teams across the organization to translate fan needs into scalable solutions, and consistently leveraged data and insights to prioritize features, inform roadmaps, and guide decision-making. Contributed to the growth of product management practices.

Defined strategy and led development for digital platforms supporting alumni engagement. Partnered cross-functionally with engineering, design, analytics, and stakeholder teams to modernize and scale key applications. Focused on optimizing user experience and product marketing across critical touchpoints to enhance how alumni connect, network, and engage.

Led discovery, design, and development of mobile and web applications, including Stanford’s flagship mobile app and central IT’s user support tool. Collaborated with cross-functional partners and stakeholders to define product strategy, align priorities, and deliver intuitive, high-impact experiences for students, faculty, and staff. Focused on enhancing usability, increasing adoption, and supporting evolving campus needs through user-centered design and iterative development.

Created journey maps, wireframes, and UI designs, and partnered with engineering to deliver intuitive, user-centered experiences. Led usability testing and UX research, and also developed frontend components to bring designs to life and ensure seamless implementation.