# Joe Knox > Director, Lifecycle Marketing at Golden State Warriors, Golden State Valkyries, and Chase Center | Strategic Growth and Innovation Leader Location: San Francisco Bay Area, United States Profile: https://flows.cv/joeknox I’m passionate about shaping end-to-end experiences that drive meaningful impact for both people and the business. With a foundation in product, marketing, and design, I lead cross-functional teams at the intersection of strategy, creativity, and data to fuel engagement, growth, and retention. Throughout my career, I’ve worked where human insight meets technology, building personalized digital products and orchestrating multi-channel campaigns that meet people where they are. My focus has consistently been on expanding reach, deepening loyalty, and delivering measurable results, all while keeping the user journey at the center. As a team leader, I prioritize collaboration, trust, and shared ownership. I believe the best ideas emerge when people feel empowered to experiment and iterate, and I work to create that kind of environment every day. I take pride in coaching others, scaling team thinking, and turning complexity into momentum. Whether launching new products, developing lifecycle strategies, or growing high-performing teams, I’m driven by the opportunity to build systems and experiences that resonate and move the business forward. ## Work Experience ### Director, Lifecycle Marketing @ Golden State Warriors Jan 2024 – Present | San Francisco Bay Area Lead a team focused on driving personalized fan engagement across email, SMS, push notifications, web, and mobile for the Warriors, Valkyries, Chase Center, Thrive City, Golden State Sports Academy, and more. Design and execute strategies that support fans through every stage of their journey, from awareness and consideration to conversion, retention, and advocacy. Partner closely with teams across the organization to drive measurable impact, leveraging A/B testing and performance insights to optimize campaigns, grow the fan base, and deepen loyalty across all touchpoints. ### Senior Product Manager, Fan Experiences @ Golden State Warriors Jan 2021 – Jan 2024 | San Francisco Bay Area Managed the design and development of fan experiences across mobile, web, and kiosk for the Warriors, Valkyries, and Chase Center, focused on enhancing the fan journey both at home and in-venue. Oversaw day-to-day work for a development team, driving improvements in usability, speed, and satisfaction. Partnered with teams across the organization to translate fan needs into scalable solutions, and consistently leveraged data and insights to prioritize features, inform roadmaps, and guide decision-making. Contributed to the growth of product management practices. ### Senior Product Manager, Digital Experience @ Stanford University Jan 2021 – Jan 2021 | Palo Alto, CA Defined strategy and led development for digital platforms supporting alumni engagement. Partnered cross-functionally with engineering, design, analytics, and stakeholder teams to modernize and scale key applications. Focused on optimizing user experience and product marketing across critical touchpoints to enhance how alumni connect, network, and engage. ### Product Manager, Mobile and Web @ Stanford University Jan 2019 – Jan 2021 | Palo Alto, CA Led discovery, design, and development of mobile and web applications, including Stanford’s flagship mobile app and central IT’s user support tool. Collaborated with cross-functional partners and stakeholders to define product strategy, align priorities, and deliver intuitive, high-impact experiences for students, faculty, and staff. Focused on enhancing usability, increasing adoption, and supporting evolving campus needs through user-centered design and iterative development. ### Product Designer @ Stanford University Jan 2015 – Jan 2019 | Palo Alto, CA Created journey maps, wireframes, and UI designs, and partnered with engineering to deliver intuitive, user-centered experiences. Led usability testing and UX research, and also developed frontend components to bring designs to life and ensure seamless implementation. ### Customer Experience Specialist @ Stanford University Jan 2014 – Jan 2015 | Palo Alto, CA Managed all incoming digital product support requests, resolved technical issues, triaged bugs, advocated for user needs, and provided ongoing assistance to campus partners. Led the creation of the team’s first-ever system to track web projects and support interactions. ### Technology Lab Manager @ Stanford University Jan 2012 – Jan 2014 | Palo Alto, CA Managed and maintained instructional lab hardware and computer endpoints to ensure all spaces were consistently ready for teaching and learning. Led training sessions on data analytics, content management systems, and web production tools to support student, staff, and faculty development. ### Freelance Sports Journalist @ College Chalktalk, LLC Jan 2012 – Jan 2014 Covered NCAA men’s basketball with a focus on the Mountain West Conference, delivering game recaps, player features, and analysis. ### Digital Media Associate @ QuinStreet Jan 2012 – Jan 2012 | Foster City, CA Researched and crafted comprehensive content strategies for managed educational websites, with a focus on audience growth and traffic generation. Revamped SEO practices to enhance visibility, engagement, and overall content performance. ### Sports Journalist Intern @ UC San Diego Jan 2011 – Jan 2011 | La Jolla, CA Covered multiple athletic programs, producing game summaries, athlete spotlights, and feature stories for the university’s athletics website. ## Education ### BA in Journalism and Media Studies San Diego State University ## Contact & Social - LinkedIn: https://linkedin.com/in/josephgknox --- Source: https://flows.cv/joeknox JSON Resume: https://flows.cv/joeknox/resume.json Last updated: 2026-04-13