Brand Campaign Designer.

Hands-on background in the designs of integrated marketing campaigns, Logos and identity, social media/digital marketing, OOH, digital banner creation, emails, nurture + landing pages, print expertise, video and slide decks, PowerPoint execution, pre-press production, and a real passion for all aspects of design.

• Conceptualized and executed creative campaigns across all mediums, including digital, experiential, and print.

• Managed a team of designers to run various projects from start to completion.

• Building interactive prototypes and user workflows in Figma, Adobe XD, Sketch

• Creating intuitive user experiences based on stakeholder feedback, UX research, and user testing sessions

• Creating Storybook mockups for mobile and desktop-friendly experiences

Luxury Real Estate Branding:

Company: INTERO, A Berkshire Hathaway Affiliate Founder:

Warren Buffett - https://www.forbes.com/profile/warren-buffett/

One notable project I have developed and spearheaded the brand’s conceptualization was for Warren Buffet - https://reinvent.pixieset.com/joellecruzbranding/ and produced their luxury publication https://reinvent.pixieset.com/welcomehome/.

I have provided expert direction and comprehensive brand strategy for one of the world’s largest companies. I spearheaded the updated brand’s conceptualization and developed promotional campaign concepts, including identity designs, signage, digital campaigns, marketing collateral, and promotional gifts.

My duties are a critical link between the creative and the mechanical phases across all spheres of the projects (Retail, Channel, Packaging, Corporate ID, Events, etc.) A liaison between the Creative Design teams and the Production Studio teams, ensuring the original design intent, established by approved creative, is maintained thoughtfully and consistently throughout the implementation and mechanical production processes.

One of the most notable projects I have produced was developing the 3D packaging assets for Apple's Ultra Watch using IC3D and Adobe Premiere Pro.

In my last role with 3Marketeers, I provided direction that stirred emotions and created a 1:1 relationship with prospects, customers, and sales teams.

Developing client demand generation/advertising/branding materials from concept through finished pieces and including design/production for online demand generation (emails/microsites), marketing automation lead nurturing programs, building interactive prototypes and user workflows in Adobe Photoshop, animated banners using Bannersnack, unconventional guerilla marketing, ad campaigns, multimedia, web, packaging, and direct response.

“Turning every transaction into a relationship.”

My roles and responsibilities at FiveStars were critical in developing high-level concepts and design projects. I have worked with external and internal stakeholders and recognize the requirements to accomplish successful projects. I was hired to manage all the brand transformations.

I was also responsible for all the visual designs for print, trade-show and events, and mobile and website designs. Collaborate throughout the UX and UI design process to create new features and improve existing flows in our products. Additionally, I was responsible for all branding and marketing communications materials and managing fulfillment vendors and other design resources.

Sales+Marketing: I led the first city-wide campaign for FiveStars and closed nearly 50% of the retailers in downtown University utilizing my magazine.

• - https://news.yahoo.com/news/fivestars-partners-city-palo-alto-172959445.html

(Sep 24, 2012) - The "Made In Palo Alto" loyalty card powered by FiveStars and MiPA magazine was the official VIP loyalty card accepted at businesses in Palo Alto.

From two guys in a garage to serving thousands of businesses across the country. FiveStars is the fastest-growing company in customer loyalty and marketing automation for local businesses. The vision: to make the power of a Fortune 500 customer loyalty program accessible to local businesses.

Launched out of Y-Combinator, driving millions of customer visits per month across their network of over fourteen thousand (14k+) businesses, and have raised a total of $115 million in funding from top-tier investors like Menlo Ventures, Lightspeed, and DCM. Visit www.fivestars.com -

In October 2021, Fivestars was acquired by global payments leader, SumUp.

Global payments leader, SumUp, acquires U.S. payments and marketing platform, Fivestars, for $317 Million: https://www.sumup.com/en-gb/press/sumup-acquires-us-payments-and-marketing-platform-fivestars-for-317-million/

Advertising | Print+AR