Experience
2023 — Now
2023 — Now
San Francisco, CA
Turning seller onboarding into something that actually builds momentum, not friction.
• Lead design for onboarding and growth across web and mobile
• Rebuilt onboarding flows to reduce friction and improve activation across seller segments
• Built AI-driven setup and automation to guide sellers through business configuration with less manual work
• Partner with product, engineering, data, and UXR to run iterative experiments across onboarding, lifecycle, conversion, and pricing surfaces
• Use journey mapping, research, and metrics to identify drop-offs and prioritize improvements that move key business metrics
• Helped shape and launch new pricing and packaging, and led experience design for migrating sellers to the new structure
2020 — 2023
San Francisco, California, United States
Built and led teams while creating the systems that make good design easier to ship.
• Managed and mentored a team of product designers across buyer experiences and internal systems
• Led design across key buyer journeys on web and mobile, improving consistency and usability
• Built and scaled design systems to support faster, more reliable product development
• Partnered with product and engineering leadership to align roadmap with business goals
• Established critique culture and team processes to improve quality and collaboration
• Balanced team leadership with hands-on design across high-impact projects
2018 — 2020
2018 — 2020
San Francisco Bay Area
Helped sellers go from idea to live online business, faster and with fewer blockers.
• Designed ecommerce tools and experiences across web platforms, including supporting the migration of close to a million sellers onto Square’s ecommerce platform
• Improved onboarding and setup flows to help sellers get to launch faster
• Partnered closely with product and engineering to ship end-to-end features
• Contributed to early design system work to improve consistency across the product
• Supported growth and onboarding initiatives across the ecommerce ecosystem
2017 — 2018
2017 — 2018
San Francisco Bay Area
Focused as a lead designer between shipping product work and leveling up how the team worked together.
• Led product design across onboarding, growth, and core product surfaces
• Built and evolved design systems to improve consistency and speed
• Led a team of 3 designers, driving execution across key initiatives
• Ran critiques, working sessions, and design culture efforts to improve team quality
• Facilitated collaborative working sessions to unblock and move large projects forward
• Partnered with product and engineering to align design decisions with roadmap priorities
2014 — 2016
2014 — 2016
Joined TINT in it's early startup stage and helped scale design as the company grew quickly.
• Led design during a period of rapid growth, team scaled from 6 to 50
• Built and managed a small design team (3 designers)
• Created a UI system to bring consistency across the product
• Ran working sessions, hackathons, and collaborative problem-solving efforts
• Partnered with marketing to define brand voice and visual direction
• Helped shape product direction alongside leadership during key growth stages