Turning seller onboarding into something that actually builds momentum, not friction.

• Lead design for onboarding and growth across web and mobile

• Rebuilt onboarding flows to reduce friction and improve activation across seller segments

• Built AI-driven setup and automation to guide sellers through business configuration with less manual work

• Partner with product, engineering, data, and UXR to run iterative experiments across onboarding, lifecycle, conversion, and pricing surfaces

• Use journey mapping, research, and metrics to identify drop-offs and prioritize improvements that move key business metrics

• Helped shape and launch new pricing and packaging, and led experience design for migrating sellers to the new structure

Built and led teams while creating the systems that make good design easier to ship.

• Managed and mentored a team of product designers across buyer experiences and internal systems

• Led design across key buyer journeys on web and mobile, improving consistency and usability

• Built and scaled design systems to support faster, more reliable product development

• Partnered with product and engineering leadership to align roadmap with business goals

• Established critique culture and team processes to improve quality and collaboration

• Balanced team leadership with hands-on design across high-impact projects

Helped sellers go from idea to live online business, faster and with fewer blockers.

• Designed ecommerce tools and experiences across web platforms, including supporting the migration of close to a million sellers onto Square’s ecommerce platform

• Improved onboarding and setup flows to help sellers get to launch faster

• Partnered closely with product and engineering to ship end-to-end features

• Contributed to early design system work to improve consistency across the product

• Supported growth and onboarding initiatives across the ecommerce ecosystem

Focused as a lead designer between shipping product work and leveling up how the team worked together.

• Led product design across onboarding, growth, and core product surfaces

• Built and evolved design systems to improve consistency and speed

• Led a team of 3 designers, driving execution across key initiatives

• Ran critiques, working sessions, and design culture efforts to improve team quality

• Facilitated collaborative working sessions to unblock and move large projects forward

• Partnered with product and engineering to align design decisions with roadmap priorities

Joined TINT in it's early startup stage and helped scale design as the company grew quickly.

• Led design during a period of rapid growth, team scaled from 6 to 50

• Built and managed a small design team (3 designers)

• Created a UI system to bring consistency across the product

• Ran working sessions, hackathons, and collaborative problem-solving efforts

• Partnered with marketing to define brand voice and visual direction

• Helped shape product direction alongside leadership during key growth stages