# Joe MacCarthy > Industrial Design Manager / Concept Artist / Inventor Location: Berkeley, California, United States Profile: https://flows.cv/joemaccarthy Joe is an award winning Industrial Designer and Concept Artist living in Berkeley, CA. Specialties: Industrial Design, Product R&D, Design Management, Art Direction, Illustration, Patent Creation, Brainstorming Leader, CAD Specialist, Child Research and Ergonomics, Concept Art, Sculpting, Inventor, Mechanical Engineering, Packaging Design, Licensing and Branding. ## Work Experience ### Industrial Design Manager @ Leapfrog Toys Jan 2007 – Present | Emeryville, CA At Leapfrog I manage our Emeryville Industrial design team and work with our talented Hong Kong teams to produce our learning lines of infant and preschool toys for Leapfrog. Outside of our design team I also work with outside inventors, independent designers, illustrators, and several specialized design firms. ### Freelance Industrial Designer / Concept Artist @ Digital Boy Studios Jan 2005 – Present | Oakland, CA I work as an Industrial Designer with local start up companies in the Bay Area and beyond to help develop product ideas and bring them to life. I also work on occasional concept art projects in the movie and gaming industry. ### Concept Designer_MLB Baseball Robots @ Fox Networks Group Jan 2012 – Jan 2013 | Oakland, CA I worked with a few V.P.'s at Fox Network on a series of 50 foot robots to be shown during MLB baseball games as a promotional project. I created 4 different players that were eventually built and animated. The project was killed never made it to prime time, but it was a blast to work on it! ### Preschool Design Manager @ VTech Jan 2001 – Jan 2003 | South Norwalk,CT At Vtech I was the Design Manager for the Preschool line of toys. I worked with our global design team to re-launch and innovate the 2003 and 2004 lines of toys. The lines I worked on included “Ready, Set School”, “Learning Adventures”, and the “Play Smart” line. The office closed it's doors in 2003 due to overall company performance and the design is now based back in Hong Kong. Several toys I developed are still on shelf today and are staples of the Vtech toy line. ### Senior Product Designer @ Fisher-Price Jan 1998 – Jan 2002 | East Aurora, NY While being a Sr. Designer for Fisher-Price I worked on various projects including Magna-Doodle, View-Master, Kitchen Centers, Briar-berry Bears, and Spring & Sports concepts. My involvement with these projects included everything from brainstorming, hardware and soft goods design, prototyping, content creation, script development, audio talent auditions / recordings. ### Product Design Manager @ Tivoli Too Jan 1995 – Jan 1998 | St Paul, MN At Tivoli Too I had the opportunity to deal with a wide variety of character licensed toys including: Disney, Warner Brothers, Cartoon Network, Hanna Barbara, Dr Seuss and more. I worked with a team of designers and sculptors to product product that ranged from Happy Meal toys to Warner Brothers in-store merchandise. I brainstormed and concepted ideas, presented to clients, sculpted master models for production, and worked licensors to gain approvals for production. ## Education ### Bachelor of Science in Industrial Design University of Wisconsin-Stout ### Pro-E Training in Mechanincal Engineering / Industrial Design Design Engine ### General Studies University of Minnesota ### Bachelor of Rhymes. Royal Oaks Elementary School ## Contact & Social - LinkedIn: https://linkedin.com/in/joemaccarthy - Website: http://www.leapfrog.com - Website: http://www.coroflot.com/maccarthy - Website: https://www.instagram.com/joemaccarthy --- Source: https://flows.cv/joemaccarthy JSON Resume: https://flows.cv/joemaccarthy/resume.json Last updated: 2026-04-05