# Joe Madden > Principal Software Engineer @ Nayya | Front-End Development, JavaScript Location: New York, New York, United States Profile: https://flows.cv/joemadden I am a Principal Software Engineer with expertise in TypeScript, front-end architecture, and scalable web development. I specialize in building and maintaining large-scale front-end systems, leading teams through micro front-end implementations, monorepo management, and design system development. With a strong background in React, Node.js, and modern build tooling, I have successfully optimized development workflows, introduced CI/CD pipelines, improved testing and linting strategies, and enhanced developer experience through automation and tooling improvements. I am passionate about mentoring engineers, fostering best practices, and driving initiatives that improve code quality, scalability, and team efficiency. I thrive on complex technical challenges, collaborating with teams to create high-quality, maintainable software solutions. ## Work Experience ### Principal Software Engineer @ Nayya Jan 2024 – Present • Implemented micro front end architecture at Nayya, guiding multiple teams for efficient front end component building. • Mentored teams on best practices, resulting in improved development processes and product quality. • Assisted in project management and collaborated with other leads on replatforming efforts. ### Senior Software Engineer II @ Nayya Jan 2021 – Jan 2024 | New York, New York, United States Led architecture changes and maintained a React app with a Rails backend. Decoupled the frontend to improve CI/CD, tooling, and SPA capabilities. Migrated routing from a custom implementation to React Router, using an iterative approach to manage risk. Set up testing, linting, boilerplate automation, CI/CD, and Storybook in a new repo. Spearheaded the development of a theming system and component library to support integration with ADP and future theming needs. ### Director of digital engineering @ Petplan Pet Insurance (North America) Jan 2019 – Jan 2020 | New York, New York ### Senior Software Engineer @ The Huffington Post Jan 2015 – Jan 2019 | New York, New York Worked on a few different projects, usually in 2-week sprints, but occasionally using kanban. Developed new features for, and maintained a custom CMS the editors used for creating articles. The CMS was built on angular 1.X, scala, and mongoDB. After the CMS slowed down I moved on to similar development/maintenance work on an article curation tool built in a current version of react, with ruby on rails for the backend. ### Director of Front End Development @ Institute for Integrative Nutrition Jan 2014 – Jan 2015 | New York Managed a team of 8-10 developers working on angular & Drupal projects. Developed a hiring process for engineers, as well as working with them to create coding standards, release processes, code review, and architectural decisions. Besides hiring developers, and working high level on projects, I also mentored engineers and worked with consultancies on contracts & timelines. ### Lead UI Developer @ Institute for Integrative Nutrition Jan 2012 – Jan 2013 | Manhattan Collaborated with back end developers to kick off a ground up build of an education platform. Our business side had some experience with Drupal, but we felt the client facing side of Drupal was limiting our UI experience. So, we decided to build the platform using Drupal on the internal side, and consuming data from Drupal using angular. ### UI Developer @ TMP Worldwide Jan 2012 – Jan 2012 | Manhattan Created modules to be used in a templated web package. Created object oriented javascript to allow for dynamic social network iframes to be populated when users weren't on a touch device, and if they were on touch to dynamically generate links to respective social network pages. Create and maintained websites. ### Front End Engineer (Contract) @ Everyday Health Jan 2011 – Jan 2011 Worked in an agile team developing a white label calorie counter app. ASP.NET, JavaScript, SVN, jQuery, CSS3, HTML5, Photoshop. ### Front End Engineer (Contract) @ SpotCo Jan 2011 – Jan 2011 Created/updated pages for multiple Broadway shows. PHP, JavaScript, jQuery, HTML, CSS3, SVN, Photoshop. Front End Engineer & Content Management ### Front End Engineer @ WeShop Jan 2010 – Jan 2011 Developed templates used in Shopify to present deals to customers. Created assets using Photoshop. HTML, CSS, JavaScript, jQuery, Ruby on Rails, Shopify, Photoshop, git. ## Contact & Social - LinkedIn: https://linkedin.com/in/maddenjoe - Portfolio: http://www.beardbro.com --- Source: https://flows.cv/joemadden JSON Resume: https://flows.cv/joemadden/resume.json Last updated: 2026-03-31