# Joe Masquelier

> Product Design Engineer @ World Market | Technical Team Manager

Location: Tracy, California, United States
Profile: https://flows.cv/joemasquelier

As a Product Design Engineer at World Market, I oversee all aspects of product development, trend application, cost engineering, and pilot production quality control for owned indoor and outdoor furniture. With a Bachelor of Science in Industrial Design and over 18 years of experience in the industry, I am passionate about creating innovative, functional home furnishing products that thoughtfully and thoroughly invoke value and heirloom durability for the end user.

I also manage an engineering technical team that collaborates with agent and vendor partners across multiple countries. I introduced an in-house rapid visualization (3D rendering) supplement for merchant teams, which continues to influence and refine dimensional build accuracy, reduced sampling, and has enhanced speed and quality to market. 

I am a listener first, a leader in tandem, and a self-motivated problem solver who strives to deliver excellence and value in every project I undertake.

## Work Experience
### Manager, Product Design & Engineering @ World Market
Jan 2025 – Present | Alameda, California, United States

### Product Design Engineer, Furniture @ World Market
Jan 2018 – Jan 2025 | Alameda, California
Technical team manager overseeing all facets of product design, trend application, cost engineering, and pilot production QC oversight for owned indoor and outdoor furniture at World Market. Key engineering liaison with agent/direct vendor partners across multiple countries. Introduced a first of its kind, in-house rapid visualization rendering supplement for merchant teams for improved dimensional build accuracy, reduced sampling, and improved speed & quality to market. Manage multiple direct reports responsible for expanded design+engineering support and product review, assembly instruction drafting/review and replacement parts ordering and allocation.

### Principal Designer @ Masq Design
Jan 2007 – Present | Tracy, CA
Side hustle, principal designer: rapid-viz industrial design, graphic design, brand creation, and illustrative 'passion project' work. Emphasis on small business branding, illustration work and 3D rapid visualization assets.

### Design Manager, Furniture @ Z-Line Designs, Inc.
Jan 2018 – Jan 2018 | San Ramon, CA
Design Manager: new product design & development, graphic design and mar/comm collateral. First to market creator of ZLD Performance Gaming Furniture for big box home office.

### Senior Industrial Designer @ Z-Line Designs, Inc.
Jan 2015 – Jan 2018 | San Ramon, CA
Furniture design lead, product design and development.

### Sr. Designer @ HealthTell
Jan 2013 – Jan 2015 | San Ramon, CA
Senior design lead—website, brand identity, and marketing/bus.dev. support for a revolutionary new health monitoring platform. [Acquired by iCarbonX, June 2018]

### Industrial Designer, Furniture @ Z-Line Designs, Inc.
Jan 2007 – Jan 2013 | San Ramon, CA
Product development lead. Industrial design, product visualization, manufacturing QC, and instructional design support for a leading Ready-to-Assemble furniture manufacturing company.

### Industrial Designer, Bath Hardware & Lighting @ Gatco Inc.
Jan 2007 – Jan 2007 | San Leandro, CA
Industrial designer focused on product development for a leading bath hardware and home decor manufacturer. Concept development, prototyping, and manufacturing QC.


## Education
### Bachelor of Science (B.S.) in Industrial Design
San José State University

### Merrill F. West


## Contact & Social
- LinkedIn: https://linkedin.com/in/jmasquelier

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Source: https://flows.cv/joemasquelier
JSON Resume: https://flows.cv/joemasquelier/resume.json
Last updated: 2026-04-13