• Led the development of an AI-driven content strategy for a digital platform, utilizing predictive analytics, audience segmentation, and engagement optimization to drive a 300% increase in subscriber growth, demonstrating deep fluency in data-informed experience design.

• Created frameworks at the intersection of neuroscience, systems thinking, and self-mastery to support better decision- making, unlock creative innovation, and elevate leadership performance within cross-functional teams.

• Enabled job seekers and career transitioners by teaching AI-powered job search strategies and automation tools, increasing callback rates and fostering confidence in high-stakes, high-competition environments.

• Pursued advanced professional development in AI, product strategy, and user research to further deepen expertise in designing ethical, scalable, and intuitive AI-enhanced user experiences.

Recruited by the Content Director of this leading financial services company for my design and content experience. In this role, I managed a team of 15 UX content designers, overseeing initiatives enhancing design system documentation and accessibility standards. Supported cross-functional teams to streamline workflows, improve user experiences, and hasten product output using design tools, best practices, and AI.

• Team Leadership and Collaboration: Directed and mentored a team of 15 UX content designers, fostering a culture of innovation and collaboration, which enhanced design system documentation and accessibility guidelines, reducing design time by 23%.

• Streamlined Design Processes: Developed and implemented flow diagrams and wireframes, accelerating the initial design phases by three weeks and successfully transitioning the design system to Figma, ensuring faster product delivery and seamless team integration.

• Documentation Optimization: Revamped design system documentation by reducing redundancies by 36%, resulting in improved team efficiency, increased productivity, and heightened team morale.

Hired by this multinational financial services company serving over 70 million digital customers. As a Product Design Manager, I led a multidisciplinary team of 15, including Product Designers, Content Strategists, Visual Designers, and Interaction Designers. My role centered on ensuring high design standards through agile practices and leveraging customer insights to create seamless digital experiences.

• Cross-Functional Team Leadership: Managed a team of 15 design professionals, driving high-quality outcomes through close collaboration with product owners and adherence to agile methodologies.

• Customer-Centric Design: Analyzed customer insights, metrics, NPS data, and verbatims to inform design decisions, successfully reducing friction and enhancing experiences for 70 million digital customers.

• Rapid Prototyping and Usability Testing: Directed the creation of hi-fidelity prototypes using proven design patterns, enabling usability studies that delivered rapid feedback and iterative improvements.

• Streamlined Development Collaboration: Partnered with system architects and developers to optimize workflows, reducing production noise and shortening time-to-build by 25%.

Hired by the Director of new R&D department at PLOS, a nonprofit publisher of open access scientific research. In this role, I conducted UX research and design for innovative tools that improved how researchers and readers engage with scientific articles. My work focused on developing user-centered solutions to support the organization’s mission of making scientific knowledge accessible.

• Tool Development and Beta Launch: Researched, designed, and launched the beta version of Open Evaluation, a tool for reviewing and commenting on post-publication scientific articles, enabling the collection of valuable user data for potential organizational integration.

• Web and Data Visualization Design: Designed and coded a micro-site for Open Evaluation, creating mock-ups, graphics, and charts to visually present collected data, ensuring clarity and user engagement.

• Proposal Development and Wireframing: Researched and authored a comprehensive proposal for a future project, delivering detailed wireframes and proof-of-concept designs to demonstrate viability and user impact.

As a contractor with Wells Fargo’s Wholesale Internet Solutions group, I contributed to the design and development of Treasury Management tools for Enterprise clients. Focusing on creating modern, user-friendly solutions to support the onboarding needs of large organizations like Costco, Pepsi, and Starbucks.

• Client Relationship Tools Design: Produced detailed schematics for digital tools enabling efficient relationship and account management for large corporate clients, ensuring alignment with user and business needs.

• Prototype Development and Usability Testing: Designed, prototyped, and tested client sales forms, user profiles, entitlements, document presentation and signing processes, and account management features to enhance usability and streamline workflows.

• Responsive and Mobile-First Design: Collaborated with product teams, developers, and designers to create and inform design systems, implementing mobile-friendly, responsive designs optimized for smartphones and iPads.