# Joe Shoop

> Founder & Digital Product Designer at Studio Upleft

Location: Seattle, Washington, United States
Profile: https://flows.cv/joeshoop

Joe Shoop is an Independent Product Designer in Seattle who specializes in interface design for screens of all shapes and sizes, and works with people and companies who are making good things.

## Work Experience
### Founder & Digital Product Designer @ Studio Upleft
Jan 2018 – Present | Seattle, WA
Independently led design for mobile and web-based projects, with a focus on digital experiences that visually communicate complex interactivity to a diverse audience. Translated user data into interactive designs and design systems aligned with brand and business goals in collaboration with other designers and cross-functional teams, including engineering, research, and marketing.

### Product Designer @ BookingSuite
Jan 2015 – Jan 2016 | Seattle
Contributed as designer and front-end developer to a web-based reservation and backend management system for boutique hotels.

### Independent Product Designer @ Freelance
Jan 2013 – Jan 2015 | Seattle
Worked within 0—1 teams to design rapidly, and within established teams to design strategically. Consulted as designer on the iterative development of interactive apps and web pages, enhancing user engagement and comprehension of advanced technologies.

### Senior Designer @ Ubermind/Deloitte Digital
Jan 2011 – Jan 2013 | Seattle
Leveraged user-centered design methods in collaboration with a team to design and ship consumer-facing shopping and digital media streaming apps for high-profile brands.

Created detailed wireframes and user flows for native iOS apps with high-fidelity visuals to facilitate effective communication of design concepts with developers and project owners.

Won several webby awards.

### Designer/Front-End Engineer @ Ubermind/Deloitte Digital
Jan 2010 – Jan 2011 | Seattle, Washington, United States

### Designer @ Big Fish Games
Jan 2008 – Jan 2010 | Seattle, Washington, United States
Incorporated front-end development and design to boost brand narrative and audience engagement across websites, printed ephemera, and online advertising for casual games.

### UX Designer @ Microsoft
Jan 2007 – Jan 2008 | Redmond, Washington, United States
Storyboarded user flows, designed wireframes and interface elements, and animated prototypes for a refresh of office365.

### AS Web Designer @ Western Washington University
Jan 2006 – Jan 2007 | Bellingham, Washington, United States
Worked with other student coordinators in what functions as an in-house design studio for the Associated Student organizations on campus. Redesigned existing and designed new web sites that effectively and dynamically conveyed information about upcoming events and AS organizations.

### Magazine Designer @ The Planet Magazine
Jan 2006 – Jan 2007 | Bellingham, Washington, United States
Was responsible for all design in one half of WWU's student-run magazine, The Planet. Worked with writers, editors and another designer to create infographics, photo illustrations, and layout for the issues published winter and spring quarters. Designed and implemented the online version of the fall quarter issue.


## Education
### BA in Art and Design
Western Washington University
Jan 2002 – Jan 2007


## Contact & Social
- LinkedIn: https://linkedin.com/in/joeshoop
- Portfolio: http://upleft.com

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Source: https://flows.cv/joeshoop
JSON Resume: https://flows.cv/joeshoop/resume.json
Last updated: 2026-03-30