# Joe Wahrhaftig > Ex- Amazon, Meta / Facebook, Microsoft • Principal Product Designer • Lead Product Designer • UX Manager • UX/UI Designer • Researcher • Strategy Location: San Francisco Bay Area, United States Profile: https://flows.cv/joewahrhaftig Check out my portfolio at: https://www.joew.design/casestudies • What's my approach? • As a designer, my office is always open and I check my ego at the door. I realize that the next great idea may not come from within our team. It could very well come from any stakeholder in the company or an end user. Regardless of where that idea may come from, if it's better than one surfaced within my department, I'll champion it, if it means a better experience for target users. • Interests • I enjoy taking complex concepts and converting them into easy-to-use experiences on desktop and mobile platforms. Companies I've worked for include: Apple, Amazon, Meta, Citrix, Equinix, Microsoft, Visa Card, and others. • Career Summary • • Roles I've Held • Principal UX Designer, Project Manager, Product Designer, UX Lead, UX / UI Designer, Researcher, and Visual Designer. • Deliverables • Product designs for sites and apps building from zero to 1.0 and beyond. Use of AI in design including: Figma Make, Chat-GPT and Claude.AI. Other deliverables have included: wireframes, high-resolution mockups, clickable prototypes, sitemaps, journey maps, and personas. Mobile apps and sites for: ad campaigns, fintech, RevOps, e-commerce, analytics, health, entertainment, and gaming. • Areas of Expertise • User Experience Design • User-Centered Design • B2B • B2C • SAAS • Prototyping • UX research and testing • design thinking • strategy & delivery • agile methodologies • visual design • collaboration across departments running design and general brainstorming workshops. • Tools I Use • Figma • Figma Make, FigJam •Chat-GPT and Claude.ai • Miro • Sketch App • InVision • Adobe XD and After Effects • Zeplin • Axure • Jira • Principle • HTML5/CSS ## Work Experience ### Lead Product Designer @ PregTrackr Jan 2026 – Present | San Francisco Bay Area • Collaborated with the Product team to design Pregtrackr, an innovative social pregnancy tracking app. • Utilized Figma Make, an AI design tool, to create user-friendly interfaces. • Identified gaps in prenatal support and designed features for appointment booking and insurance matching. • Developed context-sensitive advertising and trimester-specific editorial content to enhance user experience. ### UX Designer @ Amazon Jan 2024 – Jan 2025 | Sunnyvale, California, United States Working in Amazon's R&D division, a.k.a. Lab 126, helping with Marcom efforts. ### Product Designer @ Meta Jan 2023 – Jan 2024 | Menlo Park, California, United States Worked on designs for internal financial applications at Meta / Facebook. Deliverables included: user research and data driven mockups for hand off to Dev team. ### UX Manager / Lead Product Designer @ Openprise Jan 2020 – Jan 2023 | San Francisco Bay Area Openprise helps users sift through and clean up marketing data from Salesforce or Marketo, without the need to code, saving both time and spend. Worked on the front end of Openprise's suite of data orchestration products. Worked closely with product managers, marketing, engineering, and design team to deliver innovative solutions that drove measurable improvements to functionality and usability. ### Lead Product / UX Designer, Product, Researcher, Visual Designer and Project Manager (Freelance) @ Williams-Sonoma, Inc., Visa Card, Microsoft, Others Jan 2011 – Jan 2020 | San Francisco Bay Area I build user-centered designs, to deliver engaging products that drive business growth. Domains have included: fintech, video on demand, mobile gaming, health, retail, advertising, information kiosks, SAAS, B2B, and B2C. Led and contributed to interaction designs for projects at: Gallo Wines, Genentech, Microsoft, United States Army, Visa Card, and more. Project Management Duties Include: Leading design projects (Agile and Waterfall): assignment of tasks, scheduling / sizing / scoping, tracking via Jira and shipping MVPs. I also lead design workshops and requirements gathering efforts. ### Principal User Experience Designer / Project Manager @ Citrix, Bytemobile Jan 2008 – Jan 2011 | Santa Clara, CA Citrix / Bytemobile: As an Agile project manager, I designed, prototyped and tested, a network intelligence (KPI), dashboard for phone companies including AT&T, Verizon and T-Mobile. This dashboard allowed companies to view activity on their networks, in an easy to read, real time GUI. Dashboard also displayed savings to companies using Citrix / Bytemobile's optimization technology. Dashboard had a 92% adoption rate by our target users, including CEOs, executives and support teams. Dashboard shipped under budget and on time for MVP. Additional User Experience Design Projects: - App launcher for news, stocks and gaming on iOS and Android. - Design of drag and drop software development tool for Bytemobile's proprietary language, to create apps on mobile phones. ## Education ### BA in Focus on General Psychology, Cognitive Psychology, and Computer Science. University of California, Berkeley ### Human Factors in User Interface Design University of Washington ### Associate of Arts and Sciences - AAS in Interface Design and Virtual Worlds Technologies University of Washington ## Contact & Social - LinkedIn: https://linkedin.com/in/joewahrhaftig - Portfolio: https://www.joew.design --- Source: https://flows.cv/joewahrhaftig JSON Resume: https://flows.cv/joewahrhaftig/resume.json Last updated: 2026-04-13